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Serge Shlykov

Serge Shlykov is the founder of Mailarrow. Rotterdam Business School graduate and a long-time software engineer he has been running his own agency and SaaS business before realizing how many people are struggling with cold email outreach. This made him create Mailarrow, the cold email outreach software that helps you build great relationships at scale. Find him on Twitter and LinkedIn

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Advanced Cold Email

How to Write Cold Email Subject Lines That Stand Out

June 1, 2023 Serge Shlykov No comments yet

As a sales and cold email specialist, I have written this comprehensive blog post to empower you with the best tactics, examples, and tips to win your prospect’s attention. Cold email subject lines are the first thing your prospect sees, making them critical to your success. A well-written cold email subject line can make your […]

Cold Email

Ultimate Guide to Cold Email

May 31, 2023 Serge Shlykov No comments yet

Welcome to this comprehensive blog post about cold emailing. Whether you are a sales rep looking for new customers, a job seeker wanting to reach out to potential employers, or a start-up founder targeting potential investors, understanding the dynamics of cold email can be a game-changer. We’ll explore a wide range of topics related to […]

Advanced Cold Email

The Ultimate Guide to Cold Emailing For Your SaaS product

May 30, 2023 Serge Shlykov No comments yet

In the world of SaaS businesses, one marketing strategy stands out for its versatility and efficacy – SaaS cold email. Cold email is an essential tool for driving customer acquisition, enabling your company to reach out to potential prospects and establish meaningful business relationships. Whether you’re a seasoned SaaS company or a burgeoning start-up, refining […]

Lead Generation

Outbound Prospecting: Building a Strategy for Success

May 30, 2023 Serge Shlykov No comments yet

In the competitive world of sales, it’s crucial to have a comprehensive outbound prospecting strategy. Your sales team must be equipped with the right strategy to deliver high-quality leads. This article is designed to give you a masterclass in outbound prospecting and share valuable outbound prospecting tips. If you’re aiming for outbound sales success, read […]

Email Productivity

Tips Writing The Perfect Pitch for a SaaS Partner Program

May 29, 2023 Serge Shlykov No comments yet

In the SaaS (Software as a Service) industry, cultivating strategic alliances and creating an extensive partner ecosystem can elevate your business to new heights. One of the most effective ways to accomplish this is through SaaS partner programs. A SaaS partner program is a business strategy designed by a SaaS company to enlist external organizations […]

Cold Email

How to Write a Converting Webinar Email Sequence

May 28, 2023 Serge Shlykov No comments yet

Why Cold Email? In a world where digital communication rules supreme, mastering the art of the cold email is vital, particularly when hosting a webinar. When done right, an effective webinar email sequence can transform lukewarm leads into webinar attendees, webinar registrants into paying customers. Understanding Your Webinar Email Sequence The first step to creating […]

Cold Email

Cold Email Copywriting: Tips, Tricks and Examples

May 26, 2023 Serge Shlykov No comments yet

Cold email copywriting is an essential element of marketing strategies that businesses worldwide use to connect with their potential customers and clients. Harnessing the power of cold email copywriting can result in a significant boost in company growth, sales, and website traffic. As such, mastering the art of cold email writing is not a luxury, […]

Cold Email

Cold Email Domain Variations: Enhancing Deliverability and Response Rate

May 25, 2023 Serge Shlykov No comments yet

Cold emailing, the process of sending unsolicited emails to potential customers or clients, remains a staple strategy in modern marketing. However, with growing concerns over spam and a multitude of email service providers imposing strict policies, the execution of cold email campaigns has become increasingly challenging. This blog post offers insights into one solution that […]

Cold Email

Welcome to Mailarrow

May 23, 2023 Serge Shlykov No comments yet

We’re excited to announce the launch of Mailarrow, an AI-powered cold email outreach tool designed to help businesses streamline and optimize their outreach campaigns. From agency owners to SEO professionals, Mailarrow is built to automate and simplify your email marketing processes, boosting productivity and ROI in the process. Our tool allows you to create automatic […]

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