Cold email outreach is a staple in the sales process for many businesses.

As sales professionals, you’re tasked with turning cold leads into qualified ones, and the sales follow up email is an essential tool in your arsenal.

Cold emailing isn’t a one-and-done strategy; it requires a thoughtful follow up strategy to succeed.

Why Follow Up?

A cold email is your initial contact with a prospective client. It’s the first message you send to make them aware of your company and what you can offer.

Your initial cold email is a great starting point, but it’s only the beginning of the conversation. It’s often the follow ups that make the difference in getting a response, setting a quick chat, and eventually closing the sale.

So, what is a follow up email? A follow up email, often part of a follow up sequence, is a subsequent message sent after the initial email.

These follow ups can reiterate your value proposition, provide relevant information, or even introduce a new subject line to pique interest.

The goal is to trigger event encourage a response, nurturing the cold prospect through the sales pipeline.

Crafting a Compelling Follow Up Email

There are several factors to consider when crafting your follow up email. The subject line is crucial in ensuring that your email gets opened. Personalized subject lines that grab attention or provoke curiosity can be effective.

The body of your follow up sales email must also provide value. Sales emails need to address the recipient’s pain point and present your product or service as a solution.

This could involve linking to a link building a blog post or an article on your company’s website that is relevant to their industry or needs.

Use the first name of the recipient and mention the company name for a personal touch. Maintain a friendly and professional tone, and always conclude with a call to action.

Whether it’s setting up a quick call, scheduling a demo, or simply inviting them to reply, your call to action should be clear and concise.

Follow Up Email Templates

The beauty of cold email campaigns is that you can use templates. However, this doesn’t mean sending the same message to every prospect.

The best cold email templates and follow up email templates allow you to customize the content for each recipient. By using templates, you’re ensuring consistency across your emails while saving time.

An effective follow up email template might look something like this:

Subject Line: Quick follow up on [Company Name’s] potential partnership

Dear [First Name],

I hope this email finds you well. I wanted to follow up on the initial email I sent last week regarding [Product/Service].

I understand that you are a busy person, so I’m attaching a link to a short video that explains how [Product/Service] can address [Pain Point] and benefit [Company Name].

Would you have a few seconds for a quick chat next week to discuss this further? Here’s a link to my calendar [Insert Calendar Link] to make it easy for you to schedule a time that suits you.

Looking forward to hearing from you.

Best, [Your Name]

In our next cold email campaign, we will discuss the intricacies of cold email follow up and offer advice on how many sales follow ups that are appropriate, how long you should wait to send follow ups, and the art of writing sales follow ups.

We’ll also provide follow up email examples to inspire your next cold email campaign. So, stay tuned and sign up for Mailarrow, our cold email outreach software.

Ultimately, following up on your cold emails is a must-do. Not only does it increase your chances of making a sale, but it also helps build relationships with potential clients and demonstrate your commitment to serving their needs.

So, don’t stop at the first email – craft a compelling follow up email strategy to nurture your lead generation and those cold leads into warm ones.

Remember, the initial email is just the start. The real magic happens in the follow up.

Mastering the Art of the Follow Up

In this part of our comprehensive guide on the cold email sales follow up email., we will delve into the anatomy of an effective follow up email and its role in enhancing your sales process.

As sales teams look to improve their response rate, it’s important to consider how to best utilize follow up emails.

Deciding When and How Often to Follow Up

A question that often pops up is how long should you wait to send your first follow up email after the initial cold email? The general rule of thumb is to wait at least 48 hours.

This gives the prospect enough time to read your previous email and take the desired action if they wish.

The question of how many follow ups to send can be trickier. It really depends on your sales cycle, the nature of your product or service, and your audience.

Hands of African man typing on laptop keyboard

However, a study by sales experts suggests that it often takes between 5 and 7 follow ups before a prospect responds.

Therefore, developing a follow up sequence that includes several follow up emails at regular intervals can keep your company name and value proposition top of mind without annoying the recipient.

The Right Follow Up for the Right Person

One size does not fit all when it comes to follow up emails. It’s important to tailor your message to the right person.

This includes personalizing the email subject lines, and ensuring that your email is addressed to the correct contact within the organization.

For example, if you are sending a top sales rep a follow up email to a busy CEO, keep your message concise and straight to the point, highlighting key benefits of your offering.

If you are reaching out to a technical lead, you might want to delve into more detail about your product’s specifications.

Breaking Up Is Hard To Do

Sometimes, despite your best efforts and multiple follow ups, a prospect remains unresponsive. In this case, it might be time to send a break up email.

This is a final follow up, a polite and professional way to say that you’re ending your attempts to contact them, but are open to communicating in the future if they become interested.

Sending a break up email can sometimes provoke a response from a prospect who may have been too busy to respond before or simply missed your previous messages.

Regardless of the response, it’s a respectful way to conclude your outreach attempts while leaving the door open for future conversations.

Maximize Your Cold Email Response Rate

To improve your cold email response rate, always make sure your follow up emails deliver value and are relevant to the recipient.

Address their pain points, provide solutions, and explain how your product or service can help them overcome challenges.

Your follow up email should be more than just a reminder of your previous email. Think of it as a chance to further build on the relationship you’re trying to establish with the prospective client.

A good follow up email is a balance between perseverance and respect for the recipient’s time. For your next cold email campaign, consider using cold email follow up software like Mailarrow.

This tool can help streamline your follow up strategy, making it easier to track responses and schedule follow up emails.

In the next part of our blog post, we will delve into the power of follow up email templates and how they can make your email marketing efforts more efficient.

We will also look at different examples of follow up cold emails used for various scenarios. Stay tuned and remember to sign up for Mailarrow, your go-to cold email outreach software.

Harnessing the Power of Follow Up Email Templates

Follow up email templates are a time-saving tool for sales teams. They provide a standardized structure for your emails while still allowing for personalization, making sure each of your prospects feels like they’re receiving a tailor-made message.

This section will explore how to best use follow up email templates and provide examples for different situations.

Creating Effective Follow Up Email Templates

An effective follow up email template provides the right structure for your message while leaving room for personalization.

Remember, each follow up email you send is an opportunity to provide additional value to your prospect and move them further down the sales pipeline.

The subject line is one of the most critical components of your follow up emails. The success of your email hinges on whether your prospect opens it, and a compelling subject line can dramatically improve your open rates.

Personalized subject lines often perform better, as they give a sense of relevance to the recipient.

Young man with tablet computer checking his e-mail at home

Your follow up email template should also include placeholders for personalized messages. These could be specific comments about the recipient’s company, mention of a relevant trigger event, or the addressing of a unique pain point.

Finally, your follow up email template should always end with a clear and compelling call to action. This could be a request for a quick chat, an invitation to a webinar, or even a link to a resource that could help the prospect.

Examples of Follow Up Email Templates

Let’s look at some follow up email examples that you can use as a starting point for creating your own templates.

  1. The Check-In Follow Up

Subject Line: [First Name], have you had a chance to review my previous email?

Dear [First Name],

I hope this email finds you well. I’m writing to check in following my initial email last week regarding [product/service].

I understand you’re busy, so I thought I’d follow up in case my previous message got buried in your inbox.

Would you be available for a quick call next week to discuss how [product/service] can benefit [Company Name]? Here’s a link to my calendar [Insert Calendar Link].

Looking forward to hearing from you soon.

Best, [Your Name]

  1. The Content Follow Up

Subject Line: Thought this might interest you, [First Name]

Dear [First Name],

In my previous email, I mentioned how [Product/Service] could help [Company Name] with [specific pain point].

I recently came across this article/blog post [insert link] that explores this issue in more detail and thought you might find it interesting.

If you’d like to discuss this further, I’d be happy to arrange a quick call. Here’s a link to my calendar [Insert Calendar Link].

Best, [Your Name]

Effective follow up emails don’t have to be lengthy or complex. In fact, simple, personalized messages often resonate more with recipients.

In the next section, we will dive deeper into the specifics of the cold email follow up strategy, discussing the optimal frequency for sending follow ups, how to deal with non-responsive prospects, and more. Don’t forget to sign up for Mailarrow, our cold email outreach software, to streamline your cold email follow ups and up process.

Optimizing Your Follow Up Strategy

Now that we have explored the basics of follow ups and dissected effective follow up email templates, it’s time to optimize your follow up strategy.

A well-planned follow up email strategy is a crucial component of your overall sales process and can significantly increase your cold email response rate.

Striking the Balance in Follow Ups

A follow up strategy that is too aggressive can deter prospective clients, while a strategy that is too passive might not garner the desired results.

Striking a balance is vital. A standard best practice in the industry is to wait 2-3 days before sending your first follow up email after the initial email.

From there, extend the duration between follow ups gradually, allowing a week or so between the subsequent follow up emails. This ensures you remain top-of-mind for your prospects without being overly intrusive.

Identifying the Right Person

In sales, reaching the right person at the right time can make all the difference. Your initial cold email and follow ups may not get the desired response if they are not reaching the right person within the organization.

Research your prospect’s company thoroughly to identify the decision-makers and influencers. Use LinkedIn, the company’s website, and other public resources to make sure your message is landing in the right inbox.

Leveraging Trigger Events

Trigger events, such as a change in a prospect’s job title or a company launching a new product, can be a great starting point for a follow up. These events provide an opportunity to reach out and offer value, showing prospective clients that you understand their situation and can provide a solution to their needs.

Keeping Your Sales Pipeline Active

Follow ups are critical for keeping your sales pipeline active. Prospects who may not be ready to make a purchasing decision during your first contact could become qualified leads over time with consistent and relevant follow ups.

Dealing with Cold Leads

Even with an effective follow up strategy, not all leads will respond positively. Some leads may remain cold despite your best efforts. In such cases, it’s best to take a step back and review your approach.

Are you addressing the prospect’s pain points adequately? Is your value proposition clear? Is your call to action compelling? A cold lead could simply be a sign that there’s room to improve your approach.

Remember, follow ups are not just about getting a response – they are about building a relationship. Always aim to provide value with each message, and respect the recipient’s time and inbox.

Stay tuned for the next part of our blog post where we will discuss how you can use Mailarrow, our cold email outreach software, to supercharge your follow up process.

The Role of Cold Emailing and Cold Calling in Your Follow Up Strategy

As we continue our exploration of the follow up strategy, it’s time to talk about two crucial methods sales professionals use to connect with their prospective clients: cold emailing and cold calling. Each has its unique advantages and can play a significant role in your sales follow up strategy.

Cold Emailing

Cold emailing is a method of reaching out to prospects who have had no prior contact with your company. It serves as a great starting point for any follow up strategy and can be a powerful lead generation tool when used effectively.

One of its major benefits is the ability to scale — you can reach a larger number of prospects in less time compared to calling.

Your initial cold email should always be concise, personalized, and include a compelling subject line. From there, your follow up emails should strive to add more value, offer relevant information, and build on the previous message.

Cold email campaigns are excellent for nurturing cold leads and keeping your sales pipeline full. With the help of Mailarrow, you can easily plan your next cold email campaign, ensuring your message reaches the right person at the right time.

Cold Calling

Cold calling, while often seen as more intrusive than cold emailing, can be an effective follow up strategy when used correctly. After a prospect has received a few cold emails from you, a call can add a personal touch to your outreach and demonstrate your commitment to solving their pain point.

One successful tactic can be to use a cold call as a final follow up. If a prospect hasn’t responded after several follow up emails, a call can grab their attention and provide an opportunity to directly address any concerns or questions they might have.

Whether you’re cold emailing or cold calling, always remember the importance of personalization and respect for your prospects’ time. This will increase your chances of moving them further down the sales pipeline.

In our final section, we will discuss how to break up with a cold prospect, who isn’t engaging with your messages, and introduce the concept of the break up email. Plus, learn how Mailarrow can help manage your cold email follow up sequence effectively and efficiently.

Break Up Emails and Wrapping Up Your Follow Up Strategy

The final piece of the puzzle in your follow up strategy is the break up email. As a sales professional, it’s important to recognize when a prospect is not engaging with your emails, and it might be time to move on.

Understanding Break Up Emails

A break up email is typically the same message as your final follow up. It’s a way of letting the prospect know that this will be your last attempt to connect unless they express interest.

This kind of email can trigger a sense of loss and often prompts a response when previous follow up emails haven’t.

The tone of a break up email should remain professional and respectful, but clear. A typical break up email will acknowledge the lack of response, offer a last opportunity for engagement, and wish the prospect well.

Implementing Break Up Emails in Your Strategy

The right time to send a break up email will depend on your sales cycle and the responsiveness of your prospect. A common rule of thumb is to send a break up email after about four or five unsuccessful follow ups.

A break up email should be short and direct, but still address the prospective client’s potential pain points. You might propose a final call to action, such as a quick chat or a link to more resources.

Even if the prospect doesn’t respond, they’ll appreciate your professional approach and might keep you in mind for future needs.

Wrapping Up Your Follow Up Strategy

To recap, a successful follow up strategy is a critical component of your sales process. It begins with the initial cold email, is sustained with consistent and personalized follow ups, and can conclude with a break up email if necessary.

Throughout this process, your aim should be to add value to sales team, build relationships, and identify opportunities to help your prospective clients.

Mailarrow: Your Partner in Effective Follow Ups

Throughout this blog post, we’ve highlighted the importance of follow ups in any sales process. At Mailarrow, our cold email outreach software can help you manage this process more efficiently, ensuring you’re reaching out to the right person at the right time.

With automated email follow up templates, ups, personalized messages, and detailed analytics, Mailarrow can enhance your cold email follow up strategy and help increase your response rate.

In conclusion, always remember that patience, persistence, and respect are key when engaging with prospective clients. Happy follow up sales email back-up emailing!

Stay tuned for future posts where we’ll delve into more strategies for successful cold email campaigns. And, don’t forget to sign up for Mailarrow to elevate your cold email outreach strategy today.


How do you politely follow up on a cold email?

You can politely follow up on a cold email by reiterating your value proposition, providing additional relevant information, and expressing your interest in helping the recipient. Always maintain a professional tone, and avoid sounding impatient or intrusive.

How long should I wait to follow up on a cold email?

You should typically wait 2-3 days to send your first follow up after the initial cold email. This gives the recipient time to read and process your initial message. After the first send follow ups are up, you can extend the duration between follow ups gradually.

What is the second follow up cold email?

The second follow up cold email is a message you send after the initial cold email and the first follow up. Its purpose is to keep the communication going, providing additional relevant information and showing consistent interest in helping the recipient.

How do you politely follow up an email?

Politely following up an email involves maintaining a respectful and professional tone, acknowledging the recipient’s busy schedule, and expressing your understanding if they haven’t had a chance to respond. Always ensure that each follow up adds value and isn’t just a repeat of the previous email.

What is a good template for follow up email?

A good template for a follow up email should be concise and personalized. It should include a polite introduction, a brief reminder of the previous email, an additional piece of relevant information or value proposition, and a clear call to action.

How do you politely follow up after no response?

You can politely follow up after no response by acknowledging that the recipient of desired call is likely busy, restating your purpose for reaching out, and providing additional valuable information.

How do you politely write a follow up email?

Politely writing a follow up email involves maintaining a respectful tone, providing additional value, and keeping your message concise. It’s also important to ensure the email is personalized to the recipient.

What is the best follow up email sentence?

The best follow up email sentence varies depending on your goal and the recipient. A good example could be: “I understand you’re very busy, but I wanted to provide some additional information that might be helpful in addressing [pain point].”

How many times should you follow up with cold emails?

The number of follow ups after a cold email can vary depending on the sales cycle and the responsiveness of the prospect. However, a good rule of thumb is to send a follow up email every few days until you’ve sent four or five messages in total.

How do you write a follow up email after a cold email?

You write a follow up email after a cold email by first acknowledging the initial email, then adding more context or value to the conversation, and finishing with a clear call to action.

Should you follow up after cold email?

Yes, you should follow up after a cold email. Follow ups are a crucial part of the sales process as they show persistence and a genuine interest in helping the prospect.