When it comes to reaching out to someone via cold email, we often hear about the importance of nailing the subject line and crafting an attention-grabbing opening. But let’s not overlook the significance of a strong closing.
It’s that last point of contact in your cold email that can truly make or break your sales pitch. In this article, we’ll dive into the art of ending a cold email and explore how the right closing line can have a profound impact on your desired outcome.
So, let’s get ready to master the art of wrapping up those emails with finesse!
Cold Emails: First Impression Vs. Lasting Impression
The effectiveness of cold emails lies in capturing the attention of potential customers from the very first line. However, a well-crafted closing line ensures that this initial attention evolves into a lasting impression. Your closing lines need to stick in the mind of the recipient, spurring them to take action.
The beauty of cold emailing is that it lets you establish business relations without any previous contact. But this also means you need to tread lightly. A wrong move could shatter the fragile trust. A cold email, unlike a regular business email, doesn’t have the benefit of an existing relationship, making the last lines pivotal.
Cold Email Campaigns: Strategy is Key
Crafting a successful cold email campaign isn’t just about writing cold emails with good subject lines, clear calls to action, or professional-looking email signatures. It’s about creating an experience that starts from the subject line and flows smoothly to the email ending.
The Closing Line: Your Last Chance to Seal the Deal
The closing line of a cold email is like the final note of a symphony. It decides whether the recipient will remember your email or simply forget it. Email closing lines should be compelling, providing the recipient with a clear reason to respond positively to your sales pitch. They’re the capstone of your cold email strategy, tying together all the elements introduced in the subject line and the email body.
Not Just Sign Offs: Leaving an Impression
Sign-offs or email closings aren’t just about formalities. They should align with the tone of your next sales email, the context, and the industry norms. A sign off like ‘Best Regards’ may work for a formal email but can seem out of place in a less formal cold sales email.
The Sales Funnel: From Cold Emails to Hot Leads
The journey from cold emails to hot leads involves your sales reps at multiple stages. The goal of your cold email campaign is to move the prospect along this sales funnel. Your sign off and closing lines play a crucial role in this, nudging the prospect closer to the desired action, whether it’s scheduling a sales demo or exploring your product or service further.
The difference between a prospect merely opening your cold email and them becoming a potential customer often lies in the last few lines. Crafting the perfect closing line can transform a simple cold email into an effective tool for achieving your business goal.
Cold Email Template: Ending on a High Note
A cold email template should cover all bases, right from a captivating subject line to a compelling call to action, but most importantly, it should leave the reader with a strong closing line. This could include expressing a clear value proposition, asking for a quick response, or creating a sense of urgency.
Your goal is to provide a clear direction to your prospect’s next steps. And while the call to action gives them an idea of what to do next, the closing sentence can offer a strong reason to do so.
A Few Minutes of Crafting, A Lifetime of Impact
Investing a few minutes in crafting a powerful closing line for your cold emails can create a win-win situation. It can boost the response rate of your email campaigns and help your sales teams close deals more effectively. It can also positively impact your business relations by showing that you understand and respect your recipient’s time.
Cold email outreach is more than just a sales pitch; it’s a doorway to new opportunities. Let’s explore how you can utilize this tool to its fullest potential by ending your emails professionally and persuasively.
Crafting the Perfect Closing Line: A Deep Dive
Understanding the different elements that make up a really good sign off closing line in a cold email can transform your cold email campaigns’ effectiveness. This is not just about choosing the right sign off; it’s about ending your email in a way that leaves the recipient eager to respond.
Choosing the Right Closing Line: Factors to Consider
Several factors come into play when writing the closing line for your cold email. This isn’t a one-size-fits-all scenario. The best closing line for your cold email depends on your target audience, the recipient’s company culture, the industry you operate in, and the specific action you want the reader to take.
Understanding Your Recipient: Business Emails Vs. Cold Emails
Remember that cold emails are different from regular business emails. Your recipient did not ask for your business email. Therefore, your closing line should be considerate of their time and should convey the benefits of responding to you. The closing lines of your cold email should give the recipient a clear idea of the value your business brings to the table.
Call to Action: Making it Clear
The call to action (CTA) in your cold email is crucial. It guides your recipient’s next steps. Your closing lines should amplify your CTA, emphasizing the importance of taking action. It’s the final push your email needs to ensure the prospect moves down the right direction of the sales funnel.
For instance, if your call to action CTA asks for a meeting, your closing line could highlight the potential benefits of such a meeting. It could look something like, “I believe discussing our solution’s benefits can help XYZ Company save time and resources. Let’s schedule a call.”
Respect and Politeness: The Bedrock of a Good Closing Line
Cold emailing is a sensitive form of outreach. You’re intruding on and time consuming up someone’s inbox with unsolicited mail. Thus, maintaining a respectful tone in your closing line is paramount. Polite closing lines like “I appreciate your time and look forward to hearing from you” can show respect while encouraging a positive response.
Ending with a Personal Touch
In a sea of generic cold emails, a personal touch can make your email stand out. Your closing line could include a personalized comment about the recipient’s company or industry, showing that you’ve done your research.
Cold Email Template: Ending with a Bang
Creating a cold email template with an impactful ending can save you time and increase your cold outreach’s effectiveness. But remember, while templates are helpful, they should always be customized to the recipient for a personal touch.
Your cold email template should start with a compelling subject line, then an engaging opening line, a convincing sales pitch in the body, a clear call to action, and finally, a memorable closing line. This journey should feel seamless, leading the recipient naturally towards the desired action.
Using Email Signatures Effectively
Your email signature is a part of your closing line. It should look professional and include relevant information about you and your company. Including your company name, position, and contact information is standard, but you can also consider adding social media handles or a link to an industry-related blog post from your website.
The Legal Aspect of Cold Emailing
Remember to ensure that your cold email complies with all relevant laws and regulations. This includes the CAN-SPAM Act in the United States, which mandates that all cold emails should contain a clear and conspicuous way for recipients to opt out. Discussing with your legal team to verify your email closing lines comply with regulations is always a good step to take.
Now that we’ve discussed how to craft a compelling closing line, let’s move on to some examples to illustrate these principles in practice.
Mastering the Art of Cold Email Closings: Real-World Examples
Using examples of closing lines and email signatures can provide valuable insights into how to end your cold emails effectively. Let’s review some examples and understand why they work.
Example 1: Making the CTA Clear
Consider a cold email closing line from a software company seeking a demo appointment:
“Would you be available for a quick 15-minute demo next week to explore how our tool can save your team hours of work? Looking forward to hearing from you.”
Here, the closing line complements the call to action. The value proposition is clear: saving time. It also politely requests a response, leaving a positive impression on the recipient.
Example 2: Adding Value
An email closing from a marketing consultant could read:
“I recently helped companies similar to [prospect’s business] achieve [specific result]. Could we schedule a call next week to discuss how these strategies might benefit you?”
The closing line here is offering a tangible benefit (specific result) to the recipient’s company. It adds value and makes the recipient more likely to respond.
Example 3: Showing Understanding
For instance, an outreach from a prospect company or sales rep attending an industry conference could end with:
“Since we are both attending [industry conference], it could be a great opportunity to discuss this in person. What does your schedule look like?”
This closing line shows understanding and respect for the recipient’s time and offers a convenient solution, increasing the chances of a positive response.
Example 4: Creating a Sense of Urgency
A software company offering a limited-time discount could use a closing line like:
“This special discount is only available for a short time. Let’s set up a call this week to ensure you don’t miss out.”
This closing line creates a sense of urgency with its time-bound offer, compelling the recipient to act quickly.
Making Use of Email Signatures
Your email signature can reinforce the message of your closing line and provide additional information. Here are a few examples of how to effectively use email signatures in your cold email.
Example 1: Adding Social Proof
“Best Regards, [Your Name] [Your Position] [Company Name]
P.S. Feel free to check our customer testimonials on our website: [link]”
Including customer testimonials in your email signature adds social proof to your email, reinforcing your credibility and value proposition.
Example 2: Demonstrating Expertise
“Kind Regards, [Your Name] [Your Position] [Company Name] Author of [Relevant Blog Post]: [link]”
Linking a relevant blog post in your email signature shows expertise, builds credibility, and offers additional value to the email recipient.
These examples demonstrate that closing lines and email signatures should be crafted to complement each other and the rest of the email, creating a consistent and compelling message. Now that we’ve discussed the theory and examples let’s dive into some practical tips to help you write the best closing lines for your cold emails.
Practical Tips for Crafting Impactful Cold Email Closing Lines
Now that we’ve armed ourselves with an understanding of what makes a good closing line for marketing email, let’s dive into practical tips to apply when writing cold emails. These tips will help you improve your cold email campaigns and boost your response rates.
Keep it Short and Sweet
Brevity is the soul of a good cold email. A lengthy email can overwhelm the recipient and decrease the chances of a response. Stick to the point in your closing line and call to action, keeping them brief yet powerful.
Be Polite and Respectful
Always remember to maintain a polite and respectful tone in your closing line. This will leave a positive impression on the recipient and increase the likelihood of a response.
Personalize Your Closing Line
Avoid generic closing lines. Make your closing line personalized and relevant to the recipient and their business. This shows that you’ve taken the time to understand their business and needs, increasing the chances of a positive response.
Be Clear in Your Ask
Ambiguity in your closing line and CTA can lead to confusion and decrease the chances of a response. Make sure your CTA is clear and to the point, leaving no room for interpretation.
Use a Professional Sign Off
Select a professional and suitable sign-off for your closing line. Examples of professional sign-offs include “Best regards,” “Kind regards,” and “Sincerely.”
Email Closing Lines: Different Strokes for Different Folks
Just as there is a range of cold email subject lines, the email closing lines can also be varied. However, the choice of closing line depends on the recipient and the desired action.
Consider this: A cold email to CEO will require a different closing line than an email to a startup founder. Similarly, an email pitching a product demo will require a different closing line than an email seeking a quick call.
While it may be tempting to stick to a standard closing line in all emails, it’s crucial to tailor your email closing line to suit the recipient and the purpose of your email. Remember that the closing line’s goal is to prompt a response and move the recipient closer to your desired action.
Importance of Following Up
Even with a well-crafted closing line and a professional looking email signature, there’s a chance that right person for your cold email might not get a response the first time around. Don’t be discouraged. It’s essential to follow up.
You can use automated follow-ups within your cold email campaign to remind the recipient of your email. However, make sure to keep your follow-ups polite and considerate, maintaining the same level of respect and professionalism as your original email.
At this point, you might be wondering, “What does a complete cold email look like, including the closing line and the signature?” Let’s take a closer look.
Complete Cold Email Examples – From Opening to Closing
Let’s put it all together now. Here are some complete cold email examples, from the subject line to the email body, and of course, the closing line and email signature. These examples will give you a clear idea of how all these elements work together to create a cold email that works.
Example 1: Offering a Product Demo
Subject Line: “Save 2 Hours Each Day with [Your Product] – Interested in a Quick Demo?”
Opening Line: “Hi [Recipient’s Name], I hope this email finds you well.”
Email Body: “I noticed that [Recipient’s Company] is growing rapidly and you might be looking for ways to improve your team’s efficiency. At [Your Company Name], we have helped companies like [Reference Company] reduce their time spent on [task] by up to 2 hours each day.”
Closing Line: “Would you be available for a 15-minute demo next week to see how [Your Product] can help your team? Looking forward to your positive response.”
“Best Regards, [Your Name] [Your Position] [Company Name] P.S.: Check out how [Reference Company] improved their efficiency with [Your Product] here: [link to case study]”
Example 2: Seeking a Meeting at a Conference
Subject Line: “Meeting at [Industry Conference] to Discuss [Benefit]?”
Opening Line: “Hi [Recipient’s Name],”
Email Body: “I hope this email finds you in good health. I noticed we’re both attending the upcoming [Industry Conference]. My company, [Your Company Name], has helped businesses like yours achieve [benefit].”
Closing Line: “Could we carve out a few minutes at the conference to discuss how we can help [Recipient’s Company] achieve similar results? Please let me know a time that suits you.”
“Kind Regards, [Your Name] [Your Position] [Company Name] P.S.: Here’s a brief on how we helped [Client’s Name] achieve [Benefit]: [Link to case study]”
The email examples above combine a compelling subject line, clear and concise email body, strong closing line, and an engaging email signature. They offer clear value propositions, give the recipient a good reason to respond, and make responding easy.
Remember that these are just examples. You should always tailor your cold emails to your recipient, business goals, and the specifics of your offering.
In the next part, we’ll discuss how to analyze the performance of your cold email campaigns and make adjustments based on the results.
Tracking and Analyzing Your Cold Email Campaigns
Once you’ve crafted your perfect cold email, complete with a compelling subject line, concise body, strong closing line, and professional email signature, it’s time to hit send. But your work doesn’t stop there. Tracking and analyzing the performance of your cold email campaigns are crucial steps in refining your cold email strategy and improving response rates.
Metrics to Track in Your Cold Email Campaigns
Several metrics can give you insights into the performance of your cold emails:
Open Rates: This measures response rate and how many recipients have opened your emails. Low open rates could suggest a problem with your subject lines.
Response Rates: This measures how many recipients responded to your emails. If your response rates are low, you might need to work on your email body, closing lines, or call to action.
Conversion Rates: This measures how many recipients took the desired action, such as booking a sales demo or signing up for a trial. If your conversion rates are low, you might need to improve your value proposition or offer.
Bounce Rates: This measures how many of your emails were not delivered. High bounce rates could indicate that you’re sending emails to invalid addresses.
Adjusting Your Cold Email Strategy Based on Performance
Once you’ve analyzed these metrics, you can identify where improvements are needed and adjust your cold email strategy accordingly.
For instance, if you find that your open rates are low, you might need to work on crafting more compelling subject lines. If your response rates are low, you might need to work on your closing lines and calls to action. If your conversion rates are low, you might need to improve your sales pitch or value proposition.
Remember, the key to a successful cold email campaign is testing, analyzing, and iterating. Your first batch of cold emails might not yield high response rates, but don’t get discouraged. Keep refining your emails and adjusting your strategy based on performance.
At this point, you should have a solid understanding of how to end a cold email for maximum impact. But, let’s not forget about the importance of crafting the email professionally with a great subject line, writing a compelling email body, and following up effectively.
In the final part of this guide, we’ll sum up what we’ve covered and discuss some next steps to take your cold email campaigns to the next level.
Wrapping Up and Next Steps
Cold emailing is a powerful tool for sales and marketing teams seeking to win new customers and close deals. By now, you should have a solid understanding of how to end a cold email effectively. You’ve learned about the importance of the closing line, how it ties into the overall cold email strategy, and practical tips to make your own email closing lines more compelling.
Remember, the closing line is your final chance to convince the recipient to take your desired action. It should be clear, concise, polite, and personalized. It should link seamlessly with the subject line promises your call to action and be aligned with your overall cold email strategy. Your sign-off and email signature should be professional and in line with your brand.
In addition to the closing line, we also covered other critical components of a successful cold email, including the subject line, email body, and follow up email make-up strategy. We looked at examples of cold emails and discussed how to track and analyze the performance of your cold email campaigns.
As a next step, I encourage you to put what you’ve learned into practice. Start by reviewing your existing cold email campaigns. Are your closing lines as effective as they could be? Are you following up appropriately? Are you tracking and analyzing the right metrics?
Use Mailarrow, our cold email outreach software, to streamline this process. With Mailarrow, you can easily create, send, and track cold email campaigns, automate follow-ups, and more.
Remember, writing effective cold emails is a skill that can be honed over time. Keep refining your emails, experimenting with different approaches, and learning from your results. With persistence and the right strategy, you can master the art of cold emailing and drive significant results for your business.
Good luck with your cold emailing efforts, and remember, the perfect closing line can be the difference between a missed opportunity and a new business relationship.
In the world of cold email outreach, the final words matter. Make them count!
Frequently Asked Questions
What is a good closing sentence in an email?
A good closing sentence in an email is clear, concise, and compels the recipient to take a specific action. It should align with the overall message of the email and lead naturally to the call to action. For example: “Could we arrange a 15-minute call next week to discuss how our solution can benefit your team?”
What is a good closing line?
A good closing line in a cold email is personalized, clear, and persuasive. It should lead the recipient towards the desired action and make it easy for them to take that action. For example: “Would you be available for a quick demo of our product next Tuesday?”
What is best close to a cold email?
The best closing to a cold email usually involves a specific and clear call to action, which guides the recipient towards the desired outcome. This could be scheduling a meeting, signing up for a demo, or responding with more information.