Collection of Best Cold Emails Ever Sent (+Bonus Templates)

In the dynamic world of business development, the power of cold email outreach can’t be understated. Crafting the best cold emails can be the critical difference between a thriving sales pipeline and a struggling one.

A well-crafted cold email has the potential to break through the noise, capture attention, and ignite valuable connections that lead to meaningful opportunities. However, with inboxes inundated with countless messages vying for attention, it’s essential to understand the art and science behind crafting a standout cold email.

In this article, we will delve into the strategies, tactics, and insider tips that will equip you with the knowledge to create compelling cold emails that grab attention, build trust, and drive results.

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Whether you’re a seasoned graphic designer, a budding entrepreneur, or an ambitious freelancer, join us as we explore the fascinating world of cold emails and discover the secrets to crafting the best ones that yield remarkable outcomes.

Get ready to elevate your outreach game and unlock the potential of cold email communication.


The Heart of Cold Email: The Template

At the core of a successful cold email campaign is a robust cold email template. An effective cold email template is like a recipe.

It outlines the ingredients and steps needed to create a compelling message that prompts a response. The right cold email template can transform a cold call into a warm conversation.

Developing cold email templates requires understanding your target audience and their pain points.

Each sales email template should be customized for different types of prospects, such as CEOs, Marketing Managers, or Sales Reps. This approach ensures that you are addressing the right person with a message that resonates.

The perfect cold email template should comprise of a few critical elements: a captivating subject line, an empathetic opening, a value proposition that addresses the prospect’s pain point, a clear call to action, and a professional email signature. Let’s delve into each.

Crafting the Perfect Subject Line

The subject line of your cold email is the gatekeeper. A good email subject line can grab your prospect’s attention, prevent your email from being relegated to the spam folder, and compel the recipient to open the email.

Cold email subject lines should be clear, concise, personalized, and provide an incentive for the recipient to open the email.

For example, an email template subject line such as “John, can we help [company name] with [pain point]?” is personalized, straightforward, and points to a potential solution for the prospect’s biggest pain point.

Crafting the Email Body

The email body is where you get to deliver on the subject line promises. This is your chance to hook your prospect and convince them that your product or service can help solve their problem.

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A good cold email template will address the prospect’s pain point in the first few lines. This shows empathy and demonstrates that you’ve done your homework about their company.

Next, present your value proposition. How can your product or service address the prospect’s pain point? How have you helped similar companies before?

This is a good place to include social proof, such as success stories from satisfied customers.

Finish with a clear call to action. What do you want the recipient to do next? Should they schedule a quick call, reply to the email, or visit your website? Make sure this is crystal clear.

Crafting the Email Signature

The email signature might seem trivial, but it’s the final element the prospect sees before deciding what to do next.

A good email signature should include your first name, job title, company name, and contact details, including your personal email address.

A clean, professional email signature gives the recipient all the information they need to contact you and reinforces the professional tone of the email.

Building Your Cold Email Campaign

With your cold email templates at the ready, it’s time to build your cold email campaign. This involves identifying the right people to reach out back and forth emails out to, sending out the emails, and following up.

When identifying the right person, consider their role within the prospect company. Is the marketing manager or the sales rep more likely to be interested in your product or service

Also, consider the size and nature of the company. Your cold email strategy will vary depending on whether you’re reaching out to startups, SMEs, or large corporations.

Once you’ve identified your target account list, it’s time to send out the cold emails. This is where cold email outreach software, like Mailarrow, comes in handy.

These tools can automate the process, ensuring timely emails and automated follow ups. They can also provide invaluable insights into open rates, response rates, and other metrics that can help you refine your strategy.

After the initial cold call email, the follow up is critical. In fact, many successful cold emails are actually follow ups. Just because a prospect didn’t respond to your first email, doesn’t mean they’re not interested.

They might have been too busy, or your email might have slipped through the cracks. Follow ups serve as a gentle reminder and show your persistence, which can sometimes be the key to getting a response.

The journey from cold emails to closed deals is a marathon, not a sprint. It requires persistence, resilience, and a constant process of testing and refining your approach.

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But with the right cold email template, a robust cold email campaign, and a bit of grit, the rewards can be enormous.

And remember, you’re not alone in this journey. Tools like Mailarrow are here to help streamline your cold email outreach, making it more effective and efficient.

Stay tuned for the next part of this blog post where we delve deeper into the intricacies of crafting a winning cold email outreach strategy.

In the meantime, why not sign up for Mailarrow, our cold email outreach software? It’s the perfect tool to supercharge your business development efforts.

Best Practices for Writing Cold Emails

In this part of the blog post, we will dive into some of the best practices to keep in mind while crafting cold sales emails and deploying cold emails.

Customizing Your Cold Email Templates

While using a cold email template is a great starting point, remember to customize each email to fit the recipient.

This involves tweaking the subject line, email body, and even the email signature to match the recipient’s job title, company name, and pain points.

For instance, if you’re reaching out to a marketing manager at a software company, your email template subject line might read, “Helping [Company Name]’s marketing team stand out.”

The email body can discuss how your product or service can help improve their marketing efforts.

And don’t forget to include their first name in your greeting. Personalization can go a long way in building rapport and grabbing your prospect’s attention.

Incorporating Social Proof into Your Emails

Including social proof in your cold emails can significantly improve your response rate. This could be a mention of other companies you’ve worked with, testimonials from satisfied customers, or even case studies that showcase the results you’ve delivered.

Consider adding a line like, “We’ve helped companies like [Prospect’s Company] increase their [value proposition] by up to [X%].” This not only illustrates your value proposition but also provides tangible evidence of your claims.

A/B Testing Your Emails

Not every subject line, email body, or call to action will work for every recipient. That’s why it’s crucial to continuously test your emails to see what works and what doesn’t.

Try out different subject lines, vary the length of your emails, experiment with different calls to action, and see what yields the best results.

A/B testing your emails allows you to refine your approach, improve your cold email templates, and ultimately increase the success rate of your cold email campaign.

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Staying Out of the Spam Folder

An essential part of cold emailing is making sure your emails actually reach your prospects. This means avoiding common triggers that could land your email in the spam folder.

Firstly, ensure that your subject lines don’t come across as too salesy or pushy. Avoid phrases like “Buy now” or “Limited time offer,” which can be red flags for spam filters.

Also, be mindful of the number of links you include in your email. Too many can look spammy and trigger the spam filter.

Lastly, avoid using all caps, exclamation marks, or other gimmicks that could make your email seem less professional.

Automating Your Follow Ups

Following up is a crucial part of any cold email campaign. It keeps your company name fresh in the prospect’s mind and shows that you’re genuinely interested in their business.

However, following up manually can be a time-consuming process, particularly if you’re managing a large number of prospects.

That’s where automated follow ups can help. Tools like Mailarrow can automate this process, ensuring that your prospects receive timely, personalized follow ups without you having to manually track each one.

Remember, the goal of your follow up email is not to pester, but to provide additional value, answer potential questions, and reiterate your call to action.

Now that we’ve explored some of the best practices for writing cold emails, it’s time to put them into action.

Why not try out Mailarrow, our cold email outreach software, to see how it can streamline your cold email outreach process? Stay tuned for the next part of this blog post, where we’ll delve into even more advanced strategies for perfecting your cold email campaigns.

Crafting the Perfect Cold Email

The key to a successful cold email campaign is in the details. In this part of the blog post, we’ll dissect each component of an effective cold email and provide tips for mastering each element.

The Subject Line

Your subject line is the first thing your prospect sees, making it a critical part of your cold email. The perfect subject line is enticing, honest, and tailored to the recipient. A compelling subject line can dramatically improve your cold email pitch open rates.

Avoid generic phrases like “Just checking in” or “Can I get a moment of your time. Instead, use your prospect’s first name or company name, mention a common connection, or reference a recent event at their company.

Also, keep in mind that long subject lines might get cut off on mobile devices. Aim for 50 characters or less to ensure your entire subject line is visible.

The Opening Line

Once your subject line has persuaded the prospect to open your email, the opening line needs to hook them and encourage them to keep reading. This is where personalization really comes into play.

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Show that you’ve done your homework. Refer to something specific about the recipient’s company, mention a recent blog post they’ve written, or congratulate them on a recent achievement.

This will demonstrate your genuine interest and increase the chances of getting a response.

The Body

The body of your cold email should be concise, relevant, and value-oriented. Clearly articulate what you’re offering and how it can solve a problem or pain point for your prospect’s company.

This is also a good place to incorporate social proof. Mention similar companies you’ve helped or include a brief case study or testimonial. Make sure every line adds value and drives the recipient closer to your call to action.

The Call to Action

Your call to action (CTA) is what you want your recipient to do after reading your email. It could be booking a quick call, signing up for a free trial, or replying with a convenient time for a meeting.

Your CTA should be clear, direct, and easy to respond to. Avoid asking for too much at once. Instead of asking your prospect to buy your product right away, perhaps suggest a brief call to discuss their needs.

The Signature

Your email signature is your final chance to make an impression. It should include your full name, your role, your company name, and contact information.

Consider adding a professional headshot to add a personal touch and help build trust. Also, a link to your LinkedIn profile or company website can offer an opportunity for the prospect to learn more about you or your business.

Mastering the art of cold email outreach can be a game changer for your business development efforts.

So, why not sign up for Mailarrow, our cold email outreach software, and put these strategies into practice? In the next part of this blog post, we’ll explore how to manage and refine your cold email campaigns for optimal results.

Managing and Refining Your Cold Email Campaigns

In this part of our blog post, we will explore strategies to manage your cold email campaigns effectively and how to refine them based on the feedback you receive.

Organizing Your Cold Email Campaigns

Successful cold email outreach is often about volume and organization. It involves managing multiple email templates, subject lines, and prospect lists.

A good cold email software like Mailarrow can significantly simplify this process, allowing you to manage your campaigns effectively and track the results.

Creating a target account list of the companies you wish to contact can be a good starting point.

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Once you have this list, you can begin to identify the right person within each organization to reach out to.

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It’s important to remember that the right person isn’t necessarily the person with the highest job title.

It’s often someone who will directly benefit from your product or service, or someone who has the authority to make purchasing decisions.

This appropriate person could be a marketing manager, a sales rep, or anyone else who fits your ideal customer profile.

Refining Your Cold Emails Based on Feedback

As with any marketing strategy, feedback is crucial. Each cold email you send and each response you receive is an opportunity to learn and improve your approach.

If your cold email campaign isn’t generating the results you want, it may be time to revisit your email templates, subject lines, and call to action.

A/B testing different versions of your emails can provide valuable insights into what works and what doesn’t.

Look at your open rates. If they’re low, your subject lines may not be compelling enough. If you’re getting a lot of opens but few responses, your email body or call to action might need tweaking.

If your emails are being marked as spam, you may need to adjust your email content or format to avoid spam filters.

Following Up Effectively

In cold email outreach, follow ups are crucial. However, there’s a fine line between being persistent and being annoying.

An effective follow up adds value, provides additional information, or addresses potential objections.

Just like with your initial cold emails, your follow ups should be personalized, professional, and focused on the recipient’s needs.

Automated follow ups can save you time and ensure that you’re consistently engaging with your prospects.

Your cold email outreach strategy is a crucial component of your business development efforts.

If you’re not already using Mailarrow, consider signing up. It’s a powerful tool that can help streamline your cold email campaigns, making them more effective and less time-consuming.

Stay tuned for the next part of this blog post where we’ll delve into advanced strategies for taking your cold email campaigns to the next level.

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Advanced Strategies for Cold Email Campaigns

Now that we’ve covered the basics of crafting and managing your cold email outreach, let’s take your skills to the next level.

In this part of the blog post, we’ll share advanced strategies that can help you stand out and improve your response rate.

Personalization at Scale

Personalization is crucial in cold email outreach. However, personalizing hundreds or even thousands of emails can seem daunting.

The good news is that with the right cold email template and software, you can achieve personalization at scale.

To do this effectively, you need to segment your target audience based on specific criteria such as industry, job title, or company size.

Then, use email templates that allow you to insert personalized fields such as the recipient’s first name, job title, or company name.

By doing so, each prospect feels that the email was crafted just for them, increasing the likelihood they’ll engage with your call to action.

Leveraging Social Proof

Social proof, such as testimonials from satisfied customers or case studies of similar companies you’ve helped, can significantly enhance your cold email outreach.

You can use social proof to support your value proposition and reduce the perceived risk of engaging with your business.

Remember, always tailor the social proof you include to match the prospect’s company or their biggest pain point.

Creating a Cold Email Series

Instead of sending a single cold email and a couple of follow-ups, consider creating a series of emails that guide the prospect through your sales process.

Each email in the series should build upon the previous one, gradually leading the prospect towards your desired action.

The first email might introduce your product or service, the next could address potential objections, followed by an email featuring social proof, and so on.

Optimizing for Mobile

Today, many people check their emails on their mobile devices. This means your emails should look good and be easy to read on a small screen.

Keep your sentences short, use bullet points or numbered lists for easy scanning, and make sure your call to action is easy to click on a mobile device.

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Remember, your cold email outreach efforts can make or break your business development strategy.

Leverage the power of Mailarrow, our cold email outreach software, to streamline your process and increase your response rates.

In the next part of this blog post, we’ll delve into the art of cold calling and how it complements your cold email campaigns. Stay tuned!

The Art of Cold Calling

As important as mastering cold email outreach is, it’s equally crucial to understand the power of another sales technique – cold calling.

In this part of the blog post, we will explore the art of cold calling and how it can complement your cold email campaigns.

What is Cold Calling?

Cold calling is a sales strategy that involves contacting potential customers who have not expressed previous interest in your product or service.

It’s a proactive approach that allows the sales team and reps to reach out to a large number of potential clients and present their value proposition directly.

Despite being considered a traditional approach, cold calling still holds a critical place in a comprehensive sales process.

Combining Cold Email and Cold Call Strategies

By incorporating both cold emails and cold calls into your outreach strategy, you can leverage the strengths of each method.

Cold emails allow you to reach a large number of prospects quickly and cost-effectively. On the other hand, cold calls can create a personal connection and allow for real-time conversations.

Consider using cold emails as an initial touch point. You can introduce your company and its offerings, and then use a cold call to follow up.

The email serves as a warm-up, making the call feel less intrusive and more like a natural next step.

Crafting the Perfect Cold Call

Just like with cold emails, the success of a cold call hinges on preparation and personalization. Research your prospect’s company and industry to understand their pain points and tailor your conversation to address those issues.

Remember, the goal of a cold call is not necessarily to make a sale on the spot but to spark interest and open the door for further communication.

Aim to set up a follow-up meeting, whether that’s another call, a video conference, or a face-to-face meeting.

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Overcoming Cold Call Objections

Rejection is part of the cold call process, but it doesn’t have to be a conversation ender. With the right approach, you can turn objections into opportunities.

If a prospect states they’re not interested, use this as an opportunity to ask questions and dig deeper.

Maybe they’re satisfied with their current solution, or perhaps they don’t fully understand the value your product or service offers.

Leveraging Cold Email Outreach Software for Cold Calling

While cold calling might seem like a completely separate process, the right cold email outreach software can help enhance your cold call efforts.

Mailarrow can help you manage your prospect list, keep track of follow ups, and provide valuable data to help refine your overall strategy.

Mastering cold calling can add another valuable tool to your business development arsenal, and when combined with effective cold email outreach, you can significantly boost your sales efforts.

Stay tuned for the next part of this blog post, where we’ll explore common cold email mistakes to avoid.

Common Cold Email Mistakes to Avoid

As we navigate the complex world of cold email outreach in this blog post, it’s equally vital to be aware of the common pitfalls that can hinder your success.

Let’s delve into some prevalent cold email mistakes and how to avoid them.

Sending Generic Emails

The quickest way to have your email disregarded is by making it look like a mass-produced message.

Always prioritize personalization, from the subject line to the body of the email. Make sure the recipient feels that the email was specifically crafted for them.

Forgetting the Follow Up

Many sales reps make the mistake of not following up after sending their first cold email. The key to cold email outreach is persistence.

Follow up emails keep you on your prospect’s radar and increase the likelihood of a response.

Having a Weak Subject Line

Your subject line is the first thing your prospect sees, and it can make or break whether they open your email.

Avoid generic or misleading subject lines. Instead, opt for something unique and intriguing that speaks to the recipient’s pain points.

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Overloading the Email with Information

While it’s essential to provide enough information to catch your prospect’s interest, overwhelming them with details can lead to your email being ignored.

Keep your emails concise, focusing on the most crucial information.

Failing to Proofread

This may seem like a no-brainer, but it’s surprising how many professionals send out emails with spelling or grammar mistakes.

Ensure that your emails are free from errors as they can undermine your credibility and professionalism.

Not Including a Clear Call to Action

The aim of your cold email is to encourage the recipient to take a specific action. This might be scheduling a call, requesting a demo, or simply replying to your email.

Always end your email with a clear and concise call to action.

Avoiding Spam Triggers

Certain words and phrases can trigger spam filters, resulting in your email ending up in the spam folder.

Be aware of these triggers and craft your email accordingly to increase its chances of landing in the recipient’s inbox.

Neglecting to Test Your Emails

It’s critical to test your emails before sending them out. This includes testing different subject lines, email templates, and call-to-action phrases.

Mailarrow provides you with tools to test and refine your cold email campaigns, ensuring that they deliver the best possible results.

By avoiding these common mistakes, you can significantly increase the effectiveness of your cold email outreach.

In the final part of this blog post, we will delve into the process of analyzing your first cold email campaign and results and how to use this data to optimize your future outreach efforts.

Analyzing and Optimizing Your Cold Email Campaigns

Now that you have mastered the art of writing and sending cold emails and are aware of common pitfalls to avoid, the final piece of the puzzle is to analyze and optimize your cold email campaigns.

Measuring Cold Email Outreach Success

The success of your cold email outreach isn’t determined merely by the number of emails you send out.

Various key performance indicators (KPIs) can help you assess the effectiveness of your efforts. These include the open rate, click-through rate, response rate, and ultimately, the conversion rate.

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A/B Testing Your Cold Emails

A/B testing is a fundamental step in optimizing your cold email outreach. You can test various aspects of your emails, including subject lines, call-to-actions, email body content, or the time and day of sending.

After gathering data from your A/B tests, analyze the results to understand what works best for your target audience.

Incorporate these insights into your future cold email templates to continuously improve your cold outreach campaigns.

Leveraging Cold Email Software

The right cold email software is invaluable for managing and optimizing your outreach campaigns.

Mailarrow, our cold email outreach software, provides insightful analytics, automates follow-ups, and supports A/B testing, helping you make data-driven decisions and streamline your sales process.

Utilizing Feedback

Don’t overlook the importance of feedback from your recipients. Even if they don’t convert into a customer, their replies can provide invaluable insights into how you can improve your cold email strategy.

Continual Improvement

Optimizing your cold email campaigns isn’t a one-time task; it’s a continuous process. Regularly review your cold outreach campaigns’ performance, test new strategies, and make necessary adjustments. Always be on the lookout for new ways to improve and refine your approach.

Wrapping Up

Mastering cold email outreach is an ongoing journey. From finding the right cold email template, crafting the perfect subject line, personalizing your emails, to analyzing your campaign results, each step contributes to your overall success.

By using Mailarrow, you have a powerful tool that can significantly streamline and enhance your cold email outreach.

Remember, the key to successful cold email campaigns lies in offering value, building relationships, and constant optimization.

With the right strategy and tools in place, your cold email outreach can serve as a powerful driver for your business development efforts.

Sign up for Mailarrow, our cold email outreach software, and start your journey towards mastering cold email outreach today!


Is cold emailing illegal?

No, cold emailing is not illegal. However, it’s essential to adhere to certain rules and regulations, such as the CAN-SPAM Act in the United States.

These regulations typically require that you identify yourself accurately, provide a way for recipients to opt out, and respect those opt-out requests promptly.

What are cold emails examples?

Cold emails are unsolicited emails sent to a potential client who has had no prior contact or relationship with the sender.

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They often introduce the sender’s company, product, or service, provide some value or insight, and include a clear call to action.

For example, you could send a cold email to a marketing manager of a company suggesting ways your product can help them increase their conversion rate.

What is the best cold email response rate?

The average cold email response rate can vary widely depending on the industry, the quality of the contact list, the value of the offer, and how well the email is crafted. As a benchmark, a 1-2% response rate is typical for cold emails. However, with the right strategy and high-quality, personalized emails, you could achieve a response rate of 15-25%.

How do you write an email to potential clients?

Writing an email to potential clients requires research, personalization, and a clear value proposition. Start by researching the prospect’s company and understanding their potential needs or pain points. Begin the email by catching their attention, perhaps by mentioning a recent company achievement or how your product or service can solve a problem they might be experiencing. Then, present your value proposition concisely and end with a clear call to action.

What is a cold message for a client?

A cold message is an initial contact message sent to a potential client who has not previously expressed interest in your product or service. Like cold emails, cold messages introduce your company and what you offer, provide some value, and include a call to action. Cold messages can be sent via various platforms, including email, social media, or even SMS.

What is a good cold email?

A good cold email is personalized, concise, and provides value to the recipient. It should be professional and polite, with a compelling subject line to prompt the recipient to open it. The body of the email should quickly convey why you’re reaching out, how your product or service can benefit the recipient, and what action they should take next.

What is an example of a follow up email after a cold email?

A follow-up email after a cold email continues the conversation you started with the initial email. It can be as simple as asking if they’ve had a chance to review your previous email. You could also provide additional value by sharing an insightful article or industry news. Remember to keep it short and include a clear call to action, such as asking for a meeting or a quick call to discuss your proposal further.

Serge Shlykov is the founder of Mailarrow. Rotterdam Business School graduate and a long-time software engineer he has been running his own agency and SaaS business before realizing how many people are struggling with cold email outreach. This made him create Mailarrow, the cold email outreach software that helps you build great relationships at scale. Find him on Twitter and LinkedIn

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