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Beyond AIDA: 5 Formulas to Captivate Emails & Convert Clicks

March 6, 2024 Serge Shlykov No comments yet

The “Attention, Interest, Desire, Action” (AIDA) formula has served marketers well for generations. But in today’s email landscape, flooded with promotional messages, the AIDA formula alone can feel like yesterday’s news. To truly captivate readers and convert clicks, we need more. We need formulas that spark curiosity, weave stories, and tap into the deeper emotions […]

Lead Generation

The Ultimate LinkedIn Outreach Playbook for Warm Lead Generation

January 25, 2024 Serge Shlykov No comments yet

Are you thinking of growing your sales performance this year? Warm lead generation should be one of your strategies, and LinkedIn is the best place to do it. Whether you’re a business owner looking to increase revenue or a sales representative chasing after quotas, warm lead generation will treat you well.  In this article, we’ll […]

Email Deliverability

Gmail vs Outlook for Sending Cold Email: Which One Should You Choose?

November 3, 2023 Serge Shlykov No comments yet

Cold email is a powerful way to generate leads, sales, and connections for your business. But to succeed, you need to choose the right email platform that can deliver your messages to your prospects’ inboxes, not their spam folders. There are many email platforms available in the market, but two of the most popular ones […]

Lead Generation

How to Start an Agency: From Idea to Reality

October 1, 2023 Serge Shlykov No comments yet

Wondering what it takes to start an agency from scratch? Well, you’re not alone, and we get it. Starting an agency can be an exciting yet daunting endeavor, filled with uncertainties and a whirlwind of emotions. But fear not, because this article is here to be your friendly guide on this adventurous journey. So grab […]

Sales

How to Handle Objections in Sales: An In-depth Guide

October 1, 2023 Serge Shlykov No comments yet

Ever faced challenges when trying to sell your products or services to potential clients? Maybe they raised doubts or had concerns about your business strategies? Don’t worry; you’re not alone! The skill of “Objection Handling” is a valuable tool in the business world that can help you tackle these situations with confidence. In this article, […]

Sales

The Simple Way to Get Results with Consultative Selling

October 1, 2023 Serge Shlykov No comments yet

Ever wondered how some individuals excel in the world of Consulting Sales? If you’ve been curious about this captivating realm where human interactions meet business expertise, then this article is your guide to unraveling the magic of Consulting Sales. We’ll dive into the various facets of this fascinating field. From understanding the essence of Consulting […]

Lead Generation

How to Get SEO Clients: Establishing Authority and Gaining Clients

October 1, 2023 Serge Shlykov No comments yet

Wondering how to score those coveted SEO clients and build lasting relationships? Well, you’re in for a treat! In this article, we’ll guide you through the art of attracting clients through active outreach, mastering cold emails with finesse, and tapping into the goldmine of opportunities in local SEO. But that’s not all – we’ll also […]

Sales

How to Use Humor in Sales to Connect More

October 1, 2023 Serge Shlykov No comments yet

Curious about how a good laugh could be the secret sauce to sealing those deals? Well, you’re in for a treat because in this article, we’ll explore the delightful world of ‘Humor in Sales.’ So, sit back, relax, and let’s dive right in. Picture this: a potential client, stone-faced and aloof, suddenly breaking into a […]

Sales

Getting from Bland to Brilliant with Direct Response Copywriting

October 1, 2023 Serge Shlykov No comments yet

Tired of writing sales copy that lacks the human touch? Well, you’re in for a treat! Welcome to the world of Direct Response Copywriting – where words come alive, connecting with your audience on a personal level. In this article, we’ll explore the art of Direct Response Copywriting, uncovering the secrets to crafting compelling and […]

Sales

How to Get Influencers to Promote Your Product

October 1, 2023 Serge Shlykov No comments yet

Struggling to get your product the attention it deserves? You’re not alone. With countless brands competing for consumers’ attention, it’s becoming increasingly difficult to stand out. But what if there was a way to tap into existing audiences who trust and respect their favorite personalities? That’s where influencers come in. In this article, we’ll take […]

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