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Beyond AIDA: 5 Formulas to Captivate Emails & Convert Clicks

March 6, 2024 Serge Shlykov No comments yet

The “Attention, Interest, Desire, Action” (AIDA) formula has served marketers well for generations. But in today’s email landscape, flooded with promotional messages, the AIDA formula alone can feel like yesterday’s news. To truly captivate readers and convert clicks, we need more. We need formulas that spark curiosity, weave stories, and tap into the deeper emotions […]

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