How to Score Backlinks from Broken Link Outreach

Ever stumbled upon a broken link while surfing the web? You know, the dreaded “404 Page Not Found” that leaves you feeling lost and frustrated? But hey, what if I told you that these pesky dead-end links hold the key to boosting your website’s SEO and increasing your online visibility?

Welcome to the world of Broken Link Outreach! In this article, we’ll unravel the mysteries of Broken Link Building – a unique and effective approach to improving your website’s authority and link profile.

We’ll guide you through the ins and outs of this strategy, from understanding the basics to implementing advanced tactics.

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Plus, we’ll show you how to seamlessly integrate Broken Link Building into your existing SEO game plan.

So, grab a coffee, get cozy, and let’s embark on this exciting digital expedition together!

Understanding Broken Link Building

In its simplest terms, a dead url broken link refers to any link on a website that is no longer functional. This could occur due to various reasons such as the linked page no longer existing (a dead page), the destination website may have moved the page without setting up redirects, or the URL structure of the website may have been altered.

The Impact of Broken Links

Broken links are a pain point for users and website owners alike. They hinder the user experience, often leading to frustration and diminishing the site quality. Search engines aren’t fans either.

They see a high number of broken links as a sign of an outdated or neglected website, which can negatively impact SEO rankings. This is where broken link building comes into play.

What is Broken Link Building?

Broken link building is a link building strategy that involves finding broken external links on other websites and suggesting a link from your own website as a replacement.

It’s a win-win situation; the website owner gets to fix a broken link, and you get a new backlink to your website.

This approach to link building works because it leverages the web’s interconnected nature. It’s a method that not only serves your interests but also adds value to other websites and their visitors.

Identifying Broken Links

So, how do you go about finding broken links? SEO tools like Ahrefs Site Explorer and Moz’s Link Explorer are your best friends here.

These tools crawl and index millions of pages, helping you to find resource pages, broken pages and broken links on resource pages.

When identifying broken links, you have a couple of main options. You could look for broken links on specific websites, like competing websites or resource pages that are relevant to your niche.

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Alternatively, you could use these tools to find broken links or backlinks to your website, which might indicate a broken page on your own site.

Using Ahrefs Site Explorer, for instance, you can find broken backlinks by entering your domain, going to the ‘Outgoing links’ report, and filtering for broken links.

In Moz’s Link Explorer, it’s a similar process; you would enter your domain, go to ‘Link Research’, and then to ‘Top Pages’ where you can filter for 4xx and 5xx HTTP status codes.

The Role of Broken Pages

One thing you’ll notice when finding broken links is that they usually lead to what we call broken pages or dead pages.

A broken page is a web page that once existed but is no longer available. It might have been deleted, moved without a redirect in place, or its URL may have changed.

Finding these broken pages is essential for broken link building because they represent opportunities. A broken page that many websites link to is a potential goldmine.

By creating a replacement page with similar or better content, you can reach out to the websites linking to the broken page and suggest they replace the broken link with a link to your newly created resource.

And there you have it – the basics of broken link building. But how does one effectively embark on a broken link building campaign?

Remember, our cold email outreach link builder software, Mailarrow, can help automate your outreach efforts. Consider signing up for a seamless link building experience.

Building an Effective Broken Link Building Strategy

Building a comprehensive broken link building strategy is critical to your success in your broken link building work. Let’s dive deeper into how to set up a successful broken link building campaign.

Finding Broken Link Building Opportunities

To find broken link building opportunities, you need to seek out high-quality, relevant resource pages.

These are pages loaded with links to helpful resources, such as blog posts, videos, and infographics, usually within a specific industry or niche.

Identifying these resource pages is a bit like prospecting for gold – it requires time, patience, and the right tools. SEO tools like Ahrefs Site Explorer can make this process easier.

With Ahrefs, you can use advanced search operators to find resource pages related to your niche. For example, a search for “inurl:resources + your keyword” can yield potential resource pages to explore.

Once you’ve identified potential resource pages, it’s time to look for broken links. Remember, a broken link is a link that no longer leads to an active page. Instead, it redirects to a dead page or produces an error message.

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Identifying Broken Links and Dead Pages

Finding broken or dead links on resource pages involves running the pages through a link checker tool like Ahrefs Site Explorer or Moz’s Link Explorer. These tools will crawl the resource page and identify any links that lead to dead pages.

When looking for broken links, pay attention to broken external links and broken backlinks. Broken external links are links on a resource page that lead to another website but are broken.

Broken backlinks, on the other hand, are links on other websites that were supposed to lead to your website but are broken because the linked page on your website is no longer available.

The Role of Competitor Analysis

Competitor analysis can also play a significant role in finding broken link building opportunities. Reviewing the backlink profiles of your competitors can help identify any broken links or dead pages they might have.

If a high authority site has a broken link to one of your competitor’s pages, you could approach them with a comparable resource from your own website.

Crafting The Perfect Broken Link Building Email

Once you’ve identified broken links and found suitable replacement pages on your website, the next step is to reach out to the website owner or the right person responsible for content or SEO. Crafting the perfect broken link building email is crucial at this stage.

Your email should be professional yet friendly, clearly stating the issue (the broken dead link above), offering a solution (your replacement resource), and explaining the benefits of replacing the dead link (improving their site’s user experience and SEO). Personalization is key here – no one likes to receive a generic, mass-sent email.

A good practice is to keep the subject line clear and to-the-point, for example, “Found a broken link on your resource page. Such subject lines are less likely to end up in the recipient’s spam folder.

Remember, the journey of link building can be made more efficient and effortless by using Mailarrow, our advanced cold email outreach software. Consider signing up to level up your link building outreach.

Advanced Broken Link Building Tactics

Once you’ve grasped the basics of broken link building, it’s time to dive into more advanced link building tactics.

These will help you maximize your link building efforts and secure high-quality backlinks for your website.

Creating High-Quality Replacement Content

In your broken link building campaign, you might come across broken links leading to content that no longer exists but was of high value. In such cases, the opportunity is ripe for you to create content that can replace the dead resource.

The replacement page should be a high-quality resource that not only matches the original content in terms of relevance and depth but ideally, also improves upon it.

By enhancing the content, you provide more value to the linking site and their audience, making them more likely to replace the broken link with your suggested link.

Working with Linking Sites and Referring Domains

The goal in broken link building is to have the broken link replaced with a working link that leads to your website.

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However, to do this, you must effectively communicate with the linking site or referring domains. These are the websites referring domains that contain the broken links.

The more linking sites you can convince to replace the broken link with a link to your content, the more links you build.

When reaching out to the website owner or web admin, make sure to explain clearly why they should replace the dead link with your link, and how this will benefit them and their audience.

Considering Link Relevance and Authority

The relevance and authority of the link are two important factors to consider in your link building strategy. High authority links, such as those from websites with high domain or several high authority links, can significantly impact your SEO rankings.

Use tools like Ahrefs Site Explorer to assess the authority of a website and to understand how many links, especially high authority links, are pointing to the broken page. The more high authority links, the better the opportunity.

Broken Link Building Across Different Types of Content

Remember, broken link building is not limited to just blog posts. Broken links can occur in various types of content, such as videos, infographics, eBooks, and more. This means you have the chance to create diverse types of content as a replacement resource.

Keep in mind, broken link building is a time-consuming task. You need to find broken pages, identify broken links, create high-quality content, and then reach out to the right person.

But it doesn’t have to be. Make your link building work easier with Mailarrow, our cold email outreach software. Consider signing up today!

Streamlining Your Broken Link Building Efforts

As we’ve established, broken link building can be an effective but time-consuming task. The good news is, there are ways to make the process more efficient.

Automating the Discovery of Broken Links

Finding broken links can be automated using various SEO tools. Ahrefs Site Explorer, for instance, is an invaluable tool that can help identify broken links on resource pages, on your own website, and even on external websites.

Automation doesn’t stop there. Once you’ve found a list of broken backlinks using Ahrefs or Moz’s Link Explorer, you can use these tools to find more information about the linking site, such as the site’s quality and the relevant person to contact about replacing the broken link.

Bulk Outreach with Personalized Emails

With a list of broken links and contact information at your disposal, the next step is to initiate your link building outreach.

Sending personalized emails to each link prospect can be laborious. However, it doesn’t have to be.

With Mailarrow, you can send personalized emails in bulk, saving you time and ensuring that each outreach email is tailored to the recipient.

Our cold email outreach software allows you to craft compelling emails and automate your outreach strategy without losing that personal touch.

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Keeping Track of Your Link Building Campaign

A well-organized link building campaign involves tracking your progress, measuring your success, and making necessary adjustments along the way.

Keeping an eye on metrics like the number of links you’ve gained, the quality of these links, and the impact on your website’s SEO is crucial.

Mailarrow makes tracking easy, providing you with comprehensive analytics to monitor your campaign’s progress.

Evaluating Your Broken Link Building Strategy

Evaluating your broken link building strategy is a key step in improving your future link building campaigns.

This involves analyzing your campaign’s results, understanding what worked and what didn’t, and using this information to refine your strategy.

Remember, successful broken link building is not just about replacing a dead link with a working one. It’s about providing a valuable replacement resource that benefits both the website owner and their audience.

But don’t forget, you can make the entire process of broken link building less daunting by using Mailarrow, our robust cold email outreach software. Consider signing up now!

Integrating Broken Link Building into Your SEO Strategy

Broken link building is not a standalone strategy but a part of a broader SEO and link building framework. Integrating it into your overall SEO approach can be greatly beneficial. Here’s how you can do it.

Finding Broken Link Building Opportunities

Consider broken link building as a continual process. Be on the lookout for broken link building opportunities even while working on other aspects of SEO.

When researching keywords, analyzing competitors, or creating content, keep an eye out for potential broken pages and dead links.

Leveraging Competitor Analysis

Your competitors’ broken pages can be an unexpected gold mine. Use SEO tools like Ahrefs Site Explorer to identify broken external links or dead pages on competing websites.

These can serve as opportunities for you to step in with a replacement page and gain more links.

Expanding Your Resource Pages

Resource pages are a common ground for broken links, as they often link out to numerous other websites.

Regularly updating and expanding your own resource pages can attract more inbound links, leading to more chances for link building when these links break.

Creating Relevant and High-Quality Content

Content is the cornerstone of any SEO strategy, and it’s no different in broken link building. The better your content, the higher the chances of a web admin agreeing to replace a dead link with your working link.

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Remember, it’s not just about replacing the broken link; it’s about offering a comparable resource that adds value to the target website and its audience.

Consistently creating high-quality content will also help your own website maintain a high standard, making it more attractive for link builders.

Keeping SEO and User Experience in Balance

While chasing broken links and aiming for high-quality backlinks, remember not to compromise on user experience.

After all, the ultimate goal of SEO is not just to rank higher but also to provide a seamless and valuable experience to users.

Wrapping up, we hope this guide has provided you with a comprehensive understanding of broken link building, its potential, and how to effectively use it in your SEO and link building strategy.

If you’re ready to streamline your broken link building campaign and improve your outreach efforts, consider signing up for Mailarrow, our cold email outreach software.

With Mailarrow, your link building work will not only become easier but also more efficient. Happy link building!


What is an example of a broken link?

A broken link, also known as a dead link, is a hyperlink that doesn’t lead to the intended page or resource. It typically results in a 404 error page.

For example, if a blog post linked to a page that has since been removed or a website that no longer exists, clicking on that link would lead to a 404 error page, making it a broken link.

How do I find broken link building opportunities?

Finding broken link building opportunities involves scanning websites for broken links and then offering a relevant piece of content on your site as a replacement.

SEO tools like Ahrefs Site Explorer and Moz’s Link Explorer can be used to find broken links on your own website, resource pages, and even competitor websites.

Once you’ve found a broken link, you can reach out to the website owner or web admin and suggest your page as a replacement for the broken link.

Does broken link building still work?

Yes, broken link building is still a viable strategy in SEO and link building. It’s a win-win scenario as it helps website owners fix their broken links, thereby improving their site quality, and it allows you to build high-quality backlinks.

However, it’s important to note that broken link building can be time-consuming and requires a strategic approach to be effective.

Serge Shlykov is the founder of Mailarrow. Rotterdam Business School graduate and a long-time software engineer he has been running his own agency and SaaS business before realizing how many people are struggling with cold email outreach. This made him create Mailarrow, the cold email outreach software that helps you build great relationships at scale. Find him on Twitter and LinkedIn

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