How to Write a Converting Webinar Email Sequence
Contents
Why Cold Email?
In a world where digital communication rules supreme, mastering the art of the cold email is vital, particularly when hosting a webinar. When done right, an effective webinar email sequence can transform lukewarm leads into webinar attendees, webinar registrants into paying customers.
Understanding Your Webinar Email Sequence
The first step to creating a successful webinar email sequence is understanding its structure. Your webinar email sequence should look something like this:
- Webinar Announcement Email
- Webinar Invite Email
- Webinar Confirmation Email
- Webinar Reminder Emails
- Webinar Day Email
- Post Webinar Email
- Webinar Follow Up Email Sequence
Let’s dig deeper into the sequence.
Webinar Announcement Email
The first contact in your email sequence is the webinar announcement email. This is your chance to make an impression and generate excitement around your upcoming webinar. Craft a compelling subject line that piques the curiosity of your target audience. A strong email subject line can mean the difference between an email that’s opened and read, and one that’s ignored.
A good webinar announcement email should include a clear call to action, urging recipients to sign up for your upcoming webinar. Ensure your landing page is easy to navigate and captures the necessary webinar registrations data effectively.
Include key points about the webinar topic, the date and time, guest speakers, and any other relevant webinar details. Adding a Google Calendar link or another similar calendar link will allow potential attendees to save the date immediately.
Webinar Invite Email
Your webinar invite email is a crucial part of the email sequence. This webinar send should be sent soon after the announcement email. It serves as an invitation to the recipients who may have missed or not acted on your initial announcement.
The invite email should offer a more detailed explanation of the webinar topic and what attendees can expect to learn. Mention the key benefits of attending your webinar. Your subject line should still be compelling, but this time, consider creating a sense of urgency to persuade your recipients to sign up.
As with the announcement email, include a clear call to action that directs the recipient to the registration landing page. Aim to get more webinar registrations.
Webinar Confirmation Email
Once a recipient has registered for the webinar, it’s time to send the webinar confirmation email. This is a registration confirmation email that serves to validate their successful sign-up and provides them with the event link.
Your confirmation email should again stress the date and time of the webinar, and offer a brief description of the upcoming webinar. You can also include additional helpful resources not related to the webinar topic to prime attendees’ minds and enhance the overall experience.
Remember, the goal of a confirmation email is to assure the registrant that they’ve secured their spot for your upcoming webinar. You can also use this opportunity to suggest they check out future events or future webinars you’re planning.
Webinar Reminder Emails
As the date of your webinar nears, it’s important to send webinar reminder emails as part of your webinar email sequence. The first webinar reminder email can be sent a week before, the second reminder a day before, and the third reminder an hour before the webinar.
Reminder emails help to ensure a good webinar attendance rate. These emails should reiterate the webinar topic, date and time, and provide the webinar registrants with a direct link to join the webinar.
Each reminder email should create an increasing sense of urgency, reminding the recipients of what they stand to gain from attending your webinar.
The above forms the initial part of a well-crafted email sequence. In the next section, we will discuss the subsequent stages of the email sequence and how to maximize the power of the follow up.
In all your emails, remember the main goal is to convert recipients into attendees and attendees into customers. One of the best tools to manage and automate this process is Mailarrow, a leading cold email outreach software. Consider signing up for Mailarrow to create a winning webinar email sequence.
Webinar Day Email
On the day of the webinar, it’s crucial to send out an automated webinar email. This acts as a final reminder, provides last-minute details, and may contain a link to the webinar recording for those who might miss the live event. Adding a replay link at this stage ensures that even if some registrants can’t attend, they won’t miss out completely.
Post Webinar Email
After successfully hosting the webinar, a post webinar email should be sent out. This is the initial follow-up, usually dispatched within 24 hours of the webinar. Thank the attendees for their time and include a link to the webinar recording. Including a replay link in the post webinar email is essential as not all webinar registrants will have attended the live event.
You might also want to include key points discussed during the webinar, a summary, or any additional resources that may be helpful. This could be a blog post, whitepaper, or eBook relevant to the webinar topic.
This post webinar email also sets the stage for the upcoming follow up webinar email examples sequence.
Webinar Follow Up Email Sequence
The follow up email sequence is a critical part of your overall webinar email strategy. This sequence should start a few days after the webinar and continue for as long as necessary. These emails serve to deepen the relationship with the attendees, provide more value, and eventually guide them towards becoming paying customers.
You should segment your follow up emails between attendees and those who registered but didn’t yet attend your webinar. For the former, emails could include more details on the webinar topic, additional resources, or exclusive offers related to your products or services.
For those who registered for free webinar but didn’t attend, send the webinar recording, summarize key points discussed during the webinar, and provide an overview of what they missed.
Crafting a Successful Webinar Email Sequence
The process of creating a successful webinar email sequence involves thoughtful planning, timely execution, and continuous optimization. By following the sequence outlined above and personalizing your approach, you can maximize webinar registrations, attendance, and conversion rates.
Remember, the power of a winning webinar email sequence lies in its ability to provide value and establish a relationship with your target audience. A well-planned and executed webinar email sequence enhances this power.
In the following sections, we’ll share tips on how to write compelling webinar emails, best practices for webinar follow up, and examples of effective, webinar follow up email templates.
Writing a Winning Webinar Email
Whether it’s a first webinar email templates an announcement email, a reminder email, or a follow-up email, there are some common factors that contribute to a winning webinar email.
Attention-Grabbing Subject Line
The subject line is your email’s first impression. Make sure it’s catchy and intrigues your recipient enough to open your email.
Clear and Concise Copy
Your email copy should be clear and to the point. Highlight the key benefits of attending the webinar, and clearly state the date, time, and how to join.
Call to Action (CTA)
Each email should have a clear CTA. Whether it’s to sign up, join the webinar, or check out a replay link, make sure your CTA is easily identifiable and actionable.
Personalization
Personalize your emails to make the recipients feel valued and understood. This can be as simple as addressing them by their name or referencing their specific interests.
Mailarrow: Your Partner in Effective Cold Emailing
Whether you’re planning a free webinar or a series of upcoming webinars, Mailarrow can help streamline your cold email process. With features like automated follow-ups and email templates, it’s the perfect tool for executing a successful webinar email sequence.
Sign up for Mailarrow today, and start converting your webinar attendees into loyal customers.
How to Boost Your Webinar Registrations
An essential part of planning a webinar is ensuring that you have enough attendees. Here are a few steps to help increase your webinar registrations:
Use Engaging Webinar Email Templates
Email templates can help you quickly create compelling and consistent webinar emails. Customize the template to fit your brand and webinar topic. Mailarrow offers a variety of email templates that you can use for your webinar emails.
Send Regular Webinar Reminder Emails
Reminder emails are crucial for increasing your webinar attendance. After a potential attendee has received a webinar confirmation email, reminder emails should follow. The first reminder email should be sent a week before the webinar, the second reminder three days before, and the third reminder a day before.
Send Personalized Invite Emails
Personalized invite emails can increase your webinar registrations. Personalization can range from addressing the recipient by name to tailoring the content based on their interests or past behavior.
Use Persuasive Subject Lines
Subject lines are the first thing your recipient sees. Use persuasive and intriguing email subject lines to grab their attention and entice them to open your email.
Clear Call to Action
Every email in your email sequence, especially your webinar invite email, should have a clear call to action. This could be “Register for the Webinar” or “Secure Your Spot Now.”
Offer Incentives
Offering incentives can boost your webinar registrations. This could be a free eBook, discount code, or any other resource that your target audience will find valuable.
Post Registration Email
After a potential attendee has clicked the call to action and signed up for your webinar, it’s important to send a registration confirmation email. This email confirms their registration, provides webinar details, and adds a sense of validity to the sign-up process. It’s also a good idea to include a calendar link, such as a Google Calendar link, to help them remember the date and time of the webinar.
For future webinars, using Mailarrow can help you automate these processes. With features like automated follow-ups and email templates, it’s the perfect tool for executing a successful webinar email sequence.
Sign up for Mailarrow today, and start converting your webinar attendees into loyal customers.
Nurturing Relationships Post-Webinar
Post-webinar, it’s crucial to capitalize on the attention and interest generated by the event. Start by sending a webinar follow up email, thanking attendees for their presence, and offering a replay link to the webinar recording. It serves as an effective tool for those who missed it or want to revisit key points.
Sharing Additional Resources
Additional resources in your post-webinar emails are invaluable. They further educate attendees about the webinar topic, making them feel more confident in the value you offer. This could be blog posts, white papers, or links to your future webinars.
Extending Exclusive Offers
Your follow up emails are an excellent opportunity to extend exclusive offers to your webinar attendees. If you discussed a product or service during the webinar, offer a discount or bonus to attendees. It motivates them to become paying customers.
Survey and Feedback
Another essential part of your post webinar email is a survey or feedback form. It helps you understand what worked and what didn’t in your recent webinar call. These insights can improve future events.
Continuing the Conversation
The aim of the follow up email sequence is to continue the conversation with your webinar attendees, nurture the relationships, and guide them through your sales funnel. This sequence should be well crafted and personalized, taking into account their interests and engagement with the webinar.
With Mailarrow’s cold call email automation and outreach software, managing your follow up email sequence becomes a breeze. It helps you schedule, personalize, and monitor your emails, ensuring a seamless and engaging communication with your attendees.
Sign up for Mailarrow today, and start converting your webinar attendees into paying customers.
Wrap Up and Final Reminders
Your webinar’s success doesn’t end with the webinar itself. It extends into the days and weeks that follow, ensuring you build a lasting relationship with your attendees. So, maintain the momentum with a well-executed follow up email sequence.
Ensure that your follow up emails contain a replay link to the webinar recording. It lets attendees revisit the webinar at their leisure and allows those who missed the webinar to catch up. The replay can be accompanied by key points and additional resources to reinforce the webinar content.
For upcoming events and webinars, make sure to send a webinar announcement email and several reminder emails. To get more webinar registrations, your webinar invite email should be engaging and have a clear call to action. Use intriguing subject lines to increase the open rate and provide all the necessary webinar details to build anticipation.
And don’t forget about the power of a well crafted email sequence for all stages of your webinar. Email automation can take care of your webinar email sequence, from the initial announcement email to the post-webinar follow ups.
Remember, your ultimate goal is to convert attendees into paying customers. Every email you send should guide them down the sales funnel, closer to a purchase decision.
A successful webinar email sequence is achievable with Mailarrow, your go-to tool for cold email outreach. With Mailarrow, you can easily automate your automated webinar email sequence, monitor engagement, and more.
It’s time to elevate your webinar game. Sign up for Mailarrow today and start transforming your webinar attendees into loyal customers.
FAQ
What is the email sequence after a webinar?
The post-webinar email sequence typically starts with a thank you email sent to all webinar attendees and registrants, including a link to the webinar replay. Following that, the follow up email sequence begins.
This webinar follow up email sequence aims to deepen the relationship with the attendees, provide more value, and eventually guide them towards becoming paying customers. The content of these follow up emails can include more details on the webinar topic, additional resources, or exclusive offers related to your products or services.
How do you structure an email sequence?
Structuring an effective webinar email sequence involves a clear, organized set of emails sent at different stages before and after your webinar. A typical webinar email sequence would look like this:
- Webinar Announcement Email
- Webinar Invite Email
- Webinar Confirmation Email
- Webinar Reminder Emails
- Webinar Day Email
- Post Webinar Email
- Follow Up Email Sequence
The main purpose of this email sequence is to increase webinar registrations, attendance, and conversions.
How do you write a webinar email?
Writing a webinar email involves creating an attention-grabbing subject line, clear and concise copy, a clear call to action, and personalized content. The email should provide key details about the webinar topic, the date and time, and benefits of attending. It’s also essential to create a sense of urgency and provide a direct link to the webinar registration page.
How do you follow up with attendees after a webinar?
Following up with attendees after a webinar involves sending a post webinar email thanking them for their attendance and providing a link to the webinar replay. After that, the follow up email sequence begins, providing more value to attendees, further details on the webinar topic, additional resources, and eventually guiding them towards a purchase decision.
