Best Practices on Cold Call Networking Email to Get Results

Welcome aboard to this captivating journey into the realm of cold call networking emails! Today, we’re setting sail to explore the fascinating world of connecting with others through well-crafted messages.

This article is your trusted companion, here to guide you every step of the way, ensuring you’re equipped with the skills to build genuine relationships and expand your network effortlessly.

Get ready to discover the secrets behind effective cold call networking emails as we embark on this exciting adventure together.

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The Concept of Cold Emailing

Cold emailing is the act of sending an unsolicited message inviting a person for a conversation or proposing a mutually beneficial connection.

It’s akin to cold calls but carried out via email. The target recipient is someone you haven’t had any prior contact or relationship with, making it essential to be highly professional, respectful and valuable in your approach.

Cold Call Networking Email Vs. Cold Email

At first glance, the term ‘cold call networking email’ might appear to be a contradiction of terms. A cold call is usually an unsolicited telephone call made to sell goods or services.

When translated into the world of emails, a cold call networking email refers to a message intended to establish a networking connection with a person or company.

You could be reaching out to a potential customer, a possible partner, a new job candidate, or even a source of advice. The job title or the position of the person you are targeting may vary, but the fundamental objective remains the same – to open up avenues for a mutually beneficial relationship.

Unlike a generic cold email, a cold call networking email is more targeted. It revolves around building connections and relationships rather than making a direct sale or offer. The goal is to create a rapport and relationship that could prove fruitful in the future, rather than attempting to land a quick win.

Subject Lines – The Gatekeepers of Your Cold Networking Email

Subject lines in a cold email are equivalent to the first impression in a face-to-face meeting – it could make or break your chances of eliciting a response.

A study by ContactMonkey suggests that 47% of email recipients decide whether to open an email based on the subject line alone. Therefore, your subject line must be compelling, intriguing, and targeted to incite curiosity in the recipient to read the email.

An effective subject line for a cold networking email could mention a mutual connection or highlight a relevant topic.

For example, “Met briefly at Denver networking event” or “Suggestion to improve company culture in sales role.” These subject lines are personalized, giving the recipient a context or reason to engage with your email.

Creating The Content Of Your Cold Networking Email

The content of your cold networking email should follow the same principle of value proposition as the subject line. It should be succinct yet informative, personal yet professional, and above all, it should cater to the recipient’s needs or interests.

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An ideal cold networking email should first introduce who you are and what you do, mentioning any mutual contacts if applicable.

It should then explain why you’re writing to the recipient, what caught your interest about their profile or their company, and how a connection with them could be mutually beneficial.

For instance, if you’re in the same city, suggest a coffee catch-up, or if you’re located elsewhere, propose a quick phone call or a virtual meeting.

Establishing A Connection And Future Communications

The final part of your cold networking email should be a call to action – a clear and direct proposal for further communication.

It could be a request for a meeting, an invitation to a networking event, or an offer to share more about how a partnership with your company could be beneficial. However, the key here is to keep the ball in the recipient’s court. It should be an invitation, not a demand.

After the initial cold networking email, don’t forget about the importance of follow-up emails. If you don’t get a response to your first email, it doesn’t necessarily mean that the recipient isn’t interested. It could be that they were too busy at the moment, or your email might have been buried under a pile of other emails. A respectful follow-up email after a week could be a gentle reminder that you are keen on connecting, and it might prompt them to respond.

In the next sections, we’ll look at the strategy behind cold emailing, how to write and format your cold networking email, examples of effective cold networking emails, and how to navigate the legalities of cold emailing. All these are essential in mastering the art of cold email networking, which is becoming an increasingly vital tool in today’s business and career landscapes.

Don’t forget, if you need a helping hand to streamline this process, you can always sign up for Mailarrow, our cold email outreach software. It’s designed to make your cold emailing journey smooth, efficient, and rewarding. We’re looking forward to helping you build those vital connections.

Mastering The Art of Cold Email Networking

Strategizing Your Cold Emailing Approach

While it’s true that cold emailing could potentially help you connect with interesting people in your industry, a haphazard approach can lead to wasted effort and even harm your reputation. That’s why a carefully planned cold email strategy is a must. Your strategy should include defining your goals, identifying potential contacts, tailoring your messages to match your contacts’ needs or interests, and establishing a follow-up routine.

The fundamental principle underlying an effective cold email strategy is that it should always focus on creating a mutually beneficial connection. Nobody wants to feel like they’re just another name on your contact list. Show genuine interest in the person’s career, their company culture, or a recent article they published. This can make them feel appreciated and more inclined to connect with you.

Writing Your Cold Networking Email

Having a sound strategy is just half the battle. How you execute it, especially how you write your cold networking email, plays an equally significant role in your success.

The first step in writing a successful cold networking email is crafting an attention-grabbing subject line. As discussed earlier, subject lines are the gatekeepers of your emails. They should be compelling enough to prompt the recipient to open the email. Subject lines like “Advice on navigating the Denver area tech industry?” or “Quick chat about your article on company culture?” can pique the recipient’s curiosity.

Next, start the email with a warm introduction. This could be a polite greeting followed by a brief introduction about yourself and your current position. If you share a mutual contact, this is the right time to mention it.

Then, articulate the reason for reaching out. It could be that you’re seeking advice, hoping to connect, learn more about a job or an industry, or interested in discussing a relevant topic. Your message should always underline how the connection could be mutually beneficial.

Finally, end the email with a clear call to action. You might propose a quick phone call, a coffee meetup, or a more formal meeting. Be flexible and let the recipient choose what suits them best.

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Cold Networking Email Templates

While every cold networking email should be tailored to the recipient, having a few email templates at hand can save you a significant amount of time and ensure consistency in your messaging.

Here’s an example of a cold networking email template you could use when reaching out to someone in a similar industry or job role:

Subject Line: “Fellow [job title] in [city], let’s connect!”

Dear [Recipient’s Name],

My name is [Your Name] and I am a [Your Job Title] at [Your Company]. I noticed your work with [Recipient’s Company] and am really impressed by [specific detail].

I’m reaching out because [mention why you’re contacting them and point out how it could be mutually beneficial].

Would you be open to a [coffee meetup/a quick phone call/virtual meeting] next week to discuss this further? I’m sure it could be an enlightening conversation for both of us.

Looking forward to hearing from you,

[Your Name]

Remember to keep your cold networking emails concise, personal, and relevant. Recipients should feel that you’ve taken the time to understand them and their needs, not that you’ve simply blasted off a generic message.

Sign up for Mailarrow, our cold email outreach software, to make your journey to becoming a cold networking email pro easier and more successful.

Mastering The Follow-Up and Timing

The Power of Following Up

In the world of cold networking emails, follow up is a word that carries significant weight. Most people make the mistake of writing a fantastic cold networking email, sending it off, and then waiting for a reply that might never come. It’s important to remember that your recipient might be busy, they might have missed your email, or it could have landed in their spam folder. As such, a gentle, respectful follow up email back-up can make all the difference between success and failure.

Follow-up emails should maintain the polite and personal tone of your original email. Mention your initial email, reaffirm your interest in connecting, and propose a next step, such as a quick phone call or meeting.

Keep in mind that too many follow-ups can appear pushy and unprofessional. As a rule of thumb, send no more than two follow-up emails, spaced a week or so apart. If you still don’t get a response, it’s best to move on. Remember, the goal of networking is to build mutually beneficial connections, not to pester people into responding.

Timing Your Emails

The timing of your cold networking email can significantly influence your chances of getting a response. For instance, most people are likely to check their emails at the start of the workday, making early morning a potentially effective time to send your emails. On the contrary, an email sent late at night might get lost in the influx of new emails by the next morning.

Research suggests that Tuesday, Wednesday, and Thursday each week are the most effective days to send cold emails. However, these are not hard and fast rules. It’s a good idea to experiment and see what works best with your specific contacts.

Avoiding the Spam Label

One of the biggest challenges of cold networking emails is avoiding the spam label. Not only do you want to ensure your email reaches the recipient’s inbox, but you also want to make sure it doesn’t feel like an unsolicited message inviting them to something they didn’t ask for.

To avoid being seen as spam, personalize your emails as much as possible. Use the recipient’s name, mention something specific about them or their work, and avoid overly promotional language. Another key tip is to keep your email concise; long, rambling emails can feel overwhelming and may be ignored.

Always double-check your emails for spelling and grammar errors. Emails with errors can come off as unprofessional and might be mistaken for spam. Furthermore, maintaining a professional tone and respecting the recipient’s time and space will go a long way in establishing a mutually beneficial connection.

Don’t forget to check out Mailarrow, our cold email outreach software, which is designed to guide you in the right direction and help you avoid common cold emailing pitfalls.

We will also address some commonly asked questions about cold emailing and talk about its legality.

Networking in the Digital Era

Making Your Cold Networking Emails Stand Out

In today’s digital era, networking is no longer restricted to events, conferences, or mutual contacts. With cold networking emails, you can connect with virtually anyone in the world. However, the digital landscape also presents a unique challenge: standing out from the crowd.

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Making your cold networking emails stand out begins with the subject line. Subject lines that evoke curiosity, provide value, or connect on a personal level are more likely to be opened. Examples include “Seeking your advice on the sales role at [company]” or “Your recent article on [relevant topic] was a breath of fresh air!”.

Once your email is opened, the first few lines should continue to engage the reader and introduce yourself. Avoid generic openings and instead aim for a warm introduction that connects on a personal level. If you both live in the same city, attended the same networking event, or share a mutual connection, mention it.

Leveraging Social Media for Networking

In addition to cold networking emails, social media platforms like LinkedIn, Twitter, and industry-specific forums can provide valuable opportunities for networking. Following, commenting on, and sharing posts from people you’re interested in networking with can help you establish a relationship before you send your cold networking email.

For instance, you might come across a recent article or blog post written by the person. Mentioning this in your cold networking email can show that you’re genuinely interested in their work. This not only makes your email more personal but also demonstrates your genuine interest in building a meaningful connection.

Embracing the Challenge of Cold Networking Emails

Sending a cold networking email can seem daunting, but it doesn’t have to be. By approaching it as an opportunity to connect, learn, and grow, you can shift your perspective and embrace the challenge.

Remember, every cold email you send contributes to developing your communication skills, resilience, network and professional network. Even if you don’t receive a response, each email is a step forward in your journey. Keep refining your strategy, adapting your approach, and persevering, and you’re sure to see results.

Don’t forget, Mailarrow, our cold email outreach software, is here to help you streamline this process. With its easy-to-use interface and powerful features, it makes the task of sending cold networking emails simpler and more effective.

In our next section, we will share more examples of effective cold networking emails, discuss the do’s and don’ts of cold emailing, and tackle some of the most common questions we hear about the legality of cold emailing.

Cold Emailing: Dos and Don’ts

Dos of Cold Emailing

1. Do your research: Before sending a cold networking email, ensure you’ve done your homework. Understanding the recipient’s career, their current position, and their company culture can help you tailor your email to resonate with them.

2. Stay professional: While you should aim to be personal and relatable, remember to maintain a professional tone. Avoid using slang or overly casual language.

3. Keep it short: Your recipient is a person and likely busy, so respect their time. Keep your message concise, clear, and to the point.

4. Provide value: Try to offer something of value in your email, whether it’s a recent industry insight, a relevant article, or an opportunity they might be interested in.

5. Use Email templates: Email templates can be a great starting point, especially if you’re new to cold emailing. Mailarrow’s cold email outreach software provides a range of templates to help you get started.

Don’ts of Cold Emailing

1. Don’t spam: Sending too many emails to the same person can be seen as spamming. Be respectful and patient, allowing ample time between follow-ups.

2. Don’t be pushy: While it’s important to express your interest and hope they follow up, avoid coming across as desperate or aggressive.

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3. Don’t forget the call to action: Make it easy for the recipient to respond by including a clear call to action. This could be a request for a quick phone call, a coffee meeting, or a reply to your email.

4. Don’t ignore the subject line: The subject line is the first thing your recipient sees, so make it count. It should be engaging, informative, and intriguing.

Understanding the Legality of Cold Emailing

One common question about cold emailing is whether it’s legal. The answer is yes, cold emailing is legal, as long as you comply with the regulations in your country. In the United States, for instance, the CAN-SPAM Act outlines rules for commercial emails, including the requirement to allow recipients to opt-out of future emails.

Remember, while cold emailing is a powerful tool, it should be used ethically and responsibly. This means respecting the recipient’s privacy, providing value, and maintaining a professional demeanor.

As we move into the final part of this blog post, we’ll delve deeper into advanced strategies for successful cold emailing and address frequently asked questions about cold networking and cold emails themselves. Make sure to sign up for Mailarrow, our cold email outreach software, to supercharge your cold email strategy.

Advanced Strategies about Cold Networking Emails

Advanced Strategies for Successful Cold Networking Emails

1. Segment and Personalize: Divide your potential contacts into segments based on factors like industry, job title, or location (like the Denver area for example). Personalize your cold networking emails based on these segments.

2. Leverage Timing: Pay attention to the timing of your cold networking emails. Most people tend to check their emails at the start of the first half hour their workday, so consider sending your emails early in the morning.

3. Use A/B Testing: Test different subject lines, email formats, and calls to action to see what works best for your audience. Mailarrow’s cold email outreach software offers robust A/B testing capabilities.

4. Integrate with Other Marketing Channels: Supplement your cold networking emails with content marketing, social media engagement, and SEO efforts.

FAQs

What should you write in an email when networking?

When writing a networking email, it’s important to be clear, concise, and professional. Start by introducing yourself and mention any mutual connections if possible. Explain why you are reaching out and how you believe you could have a mutually beneficial connection. End by proposing a next step, such as setting up a call or meeting.

What is a good cold email?

A good cold email is personalized, concise, and has a clear purpose. It should contain an engaging subject line, a brief introduction, a reason for reaching out, and a clear call-to-action. The sender should demonstrate a genuine interest in the recipient and offer value.

Serge Shlykov is the founder of Mailarrow. Rotterdam Business School graduate and a long-time software engineer he has been running his own agency and SaaS business before realizing how many people are struggling with cold email outreach. This made him create Mailarrow, the cold email outreach software that helps you build great relationships at scale. Find him on Twitter and LinkedIn

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