8 Tips To Improve Your Cold Email Game

In a world driven by fast-paced communication, cold emails have become a secret weapon for anyone including ambitious professionals and aspiring entrepreneurs.

Whether you’re seeking a career breakthrough, expanding your network, unlocking new business opportunities, or even a student, the ability to craft a compelling cold email is an invaluable skill that can open doors you never thought possible.

So, whether you’re a seasoned professional looking to fine-tune your outreach approach, a rookie navigating the uncharted waters of cold emailing, or a student wanting to cold email your professor, join us on this thrilling journey.

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Let’s dive into the depths of cold email strategies and unleash your true potential. The adventure awaits!


Introduction to Cold Email Outreach

Cold email outreach stands at the forefront of digital sales and marketing processes. The right cold email can open doors to potential clients, increase your brand recognition, and skyrocket your search engine rankings.

However, the craft of cold emailing is not as simple as it may seem. In this first part of our comprehensive blog post, we’ll introduce the basics of cold emailing and explain why it should be an essential part of your sales process.

The Basics of Cold Emailing

Cold emailing refers to the practice of sending unsolicited emails to prospects who have had no prior contact with your company.

The fundamental difference between cold email and traditional email marketing lies in the nature of the relationship between the sender and the recipient.

While email marketing targets people who have already shown an interest in your product or service, cold emails are designed to initiate contact with a potential customer who is presumably unaware of your business.

The primary purpose of a cold email is to spark interest and start a conversation, not to make a sales pitch.

This point is crucial because a hard sale in a cold email can deter the recipient and come across as a generic message.

A good cold email strategy goes beyond just sending out the same email to hundreds of people.

It’s about targeting the right person, understanding their specific pain points, and presenting your product or service as a solution to their problems.

Writing effective cold emails takes practice, patience, and a keen understanding of your target audience.

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The Importance of Subject Lines in Cold Emails

In cold emails, the subject line is your first and perhaps only chance to grab the recipient’s attention.

Imagine the busy person on the receiving end of your cold email.

They’re probably sifting through dozens, if not hundreds, of emails each day. Your cold email’s subject line needs to stand out and spark curiosity.

A good practice is to personalize the subject line by including the recipient’s name or company name. However, too salesy or spammy are examples of bad cold emails.

An intriguing subject line that speaks to a specific pain point of the recipient is often an excellent way to pique their interest.

Dangers of Spam Folders and How to Avoid Them

One significant risk with cold email campaigns is landing in the recipient’s spam folder.

This issue can stem from various reasons, such as a poorly written subject line, the same message being sent to many people, or including too many links in the email body.

To avoid this pitfall, personalize your cold outreach emails. Avoid using the same email template for every recipient.

Be sure to test your emails before launching your cold email campaign. A/B testing different subject lines and email body content can help you optimize your emails to reach your prospects’ inboxes.

In the following sections, we will delve deeper into how to cold email that not only reach the inbox but also prompt a response.

We’ll discuss the role of pain points, the importance of a well-constructed email signature, and the impact of social proof in your cold email process.

Remember to sign up for Mailarrow, our cold email outreach software, to take your cold email game to the next level.

Identifying the Pain Point

One of the key cold email tips we can offer is to address a specific pain point in your to write cold emails.

This can’t be emphasized enough; understanding your potential client’s pain point can make or break your cold email campaign.

A pain point is essentially a problem or need that your product or service can address.

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Researching your target audience is crucial in identifying these pain points.

Your sales reps can use various methods, such as social media analysis, buyer persona creation, and competitor reviews, to gather this information.

Once identified, each cold outreach email should ideally address this specific pain point in a personalized and engaging manner.

Writing Cold Emails: Do’s and Don’ts

Writing cold emails requires tact, empathy, and a bit of creativity.

The goal is to create a message that doesn’t come off as an unsolicited sales pitch but more of an introduction and an offer to help.


  • Make your message short and to the point
  • Use a friendly and professional tone
  • Highlight the value of your product or service in addressing their pain points
  • Include a call to action
  • Make use of a well-constructed signature, including your name, title, and phone number.
  • Use a professional email address.


  • Make it all about you or your company
  • Be overly formal or robotic
  • Forget to proofread your emails for grammar and punctuation mistakes.

The Power of Social Proof in Cold Emails

Including social proof in your cold emails can significantly increase your response rates.

Social proof can take the form of customer testimonials, case studies, or even the number of your current customers.

It shows that your product or service is trusted and valued by others, making the cold prospect more likely to trust you.

The Role of Follow-Ups in Cold Outreach

In the world of cold outreach, follow-ups are essential. If a prospect doesn’t respond to your first cold email, it doesn’t necessarily mean they’re not interested.

They may be busy, or your email might have simply gotten lost in the sea of other emails. That’s why it’s crucial to have a follow-up sequence in place.

Remember, the aim of the follow up is not to annoy the prospect but to gently remind them of your previous message.

It’s advisable to wait a few days between each follow up and vary the content of the follow-up emails.

Don’t just repeat the same message each time; instead, add value by sharing relevant blog posts, industry news, or additional information about your product or service.

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In the next part of this blog post, we will be focusing on automating your cold email process, designing effective cold email templates, and the role of cold calling in the sales process.

And as you continue to read, don’t forget the importance of the right tools in cold emailing.

Mailarrow, our cold email outreach software, is designed to help you manage and automate your cold email campaigns effectively.

The Power of Automation in Cold Emails

In the dynamic environment of sales and marketing, time is a precious commodity.

Automation, particularly in the realm of cold emails, can streamline your sales process and boost productivity.

By setting up automated follow-ups, sales reps can ensure that no potential client falls through the cracks.

Keep in mind, however, that automation doesn’t equate to impersonality.

Even automated follow-ups should maintain a personalized tone, addressing the prospect by their name and referring to their specific pain points.

Email sequences can be tailored to follow the prospect’s response or lack thereof, providing relevant content at each step of the sales process.

Crafting Effective Cold Email Templates

Having a well-structured cold email template can be a game-changer for your cold email strategy.

However, the key lies in adapting the template to each recipient. A generic message will likely be overlooked, while a personalized cold email has a higher chance of eliciting a response.

Your cold email template should include:

  • A catchy subject line
  • A personalized greeting
  • An introduction explaining who you are and why you’re reaching out
  • A section addressing the prospect’s pain point and how your product or service can help
  • A clear call to action
  • A professional email signature

Always remember to keep the message short, precise, and relevant.

The Role of Cold Calling in Cold Outreach

Cold calling, though not as prevalent as it once was, still has a place in the modern sales process.

It can complement your cold email outreach by providing a more direct and personal line of communication.

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Cold calling allows for immediate feedback and clarification of any doubts, which is not always possible in cold emailing.

However, it should be used wisely and not as a first line of outreach, particularly with busy prospects who may not appreciate unsolicited calls.

Integrating Social Media into Your Cold Outreach

In today’s digital age, social media platforms have become powerful tools for understanding your target audience and their needs.

They can provide insights into what your prospects care about and their pain points, which can be invaluable in personalizing your cold emails.

Moreover, making an initial contact or interaction through a social media platform before sending a cold email can increase your chances of a positive response.

This pre-outreach strategy helps to the sales rep move the prospect from being a cold lead to a warm lead.

In the upcoming section, we’ll delve deeper into advanced strategies for boosting your cold email outreach.

From the right timing to maintaining consistency in your email campaigns, we’ve got a lot more to discuss.

Meanwhile, consider boosting your cold outreach with Mailarrow, our innovative cold email outreach software.

Designed with efficiency and effectiveness in mind, Mailarrow is the partner you need in your cold email journey.

Timing Your Cold Emails Right

An often overlooked but crucial aspect of a good cold email strategy is timing.

Numerous studies suggest that the time and day you send your cold emails can significantly impact the response rates.

However, there’s no one-size-fits-all approach here; what works for one target audience may not work for another.

That said, many studies suggest that sending cold emails early in the week and avoiding weekends and holidays can yield better results.

Experiment with different times and days and track the responses to find what works best for your target audience.

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Consistency in Cold Email Campaigns

Consistency in your cold email campaigns can go a long way in building brand recognition and trust among your prospects.

This means maintaining a consistent tone of voice, style, and messaging across your cold emails.

Your prospects should be able to instantly recognize your emails and associate them with your company.

Standing Out in the Crowd

In the overcrowded inboxes of your prospects, standing out is critical. Here are a few tips:

  1. Intriguing Subject Lines: Your subject lines should be intriguing enough to make the prospect want to open your email. It could be a question, a provocative statement, or even something as simple as including their name in the subject line.
  2. Personalized Content: As mentioned earlier, personalizing your emails according to the prospect’s needs and pain points can significantly increase your chances of getting a response.
  3. Offer Value: Every email you send should offer some value to the prospect, whether it’s a useful piece of information, a relevant blog post, or a solution to their specific pain point.
  4. Well-Designed Email Signature: A well-designed email signature can help establish credibility and professionalism. It should include your full name, title, company name, and contact information.

Incorporating Non-Verbal Feedback into Your Cold Outreach

In real life, non-verbal feedback plays a significant role in shaping our communication.

While it’s not possible to directly translate this into cold outreach, certain cues can provide similar insights.

For instance, if a prospect opens your email but doesn’t respond, it might indicate interest but not enough motivation to reply.

Maybe they need more information, a more compelling offer, or a follow-up email.

In the next section, we’ll discuss using data to optimize your cold email strategy, leveraging SEO in your cold email campaigns, and managing your cold email outreach effectively.

And as we move forward, remember that Mailarrow, our cold email outreach software, can streamline and enhance your personalized cold email outreach, so sign up today to get started!

Using Data to Optimize Your Cold Email Strategy

Data can provide invaluable insights into the effectiveness of your cold email campaigns and help you refine your strategy.

Key metrics to monitor include open rates, response rates, click-through rates, and bounce rates.

With these insights, you can identify what’s working and what isn’t, and adjust your strategy accordingly.

For instance, if your open rates are low, you may need to work on crafting more intriguing subject lines.

Also, remember to A/B test different elements of your cold emails, such as the subject line, email body, call to action, and even the time of sending.

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SEO and Cold Emailing

While SEO is typically associated with websites and search engine rankings, it can also play a role in your cold email strategy.

For instance, if you’re linking to a blog post or a landing page in your cold emails, you’d want to ensure they’re optimized for search engines.

This not only improves the user experience but also helps establish your credibility and authority.

Managing Your Cold Email Outreach Effectively

Managing your cold email outreach involves keeping track of your prospects, the emails you’ve sent, the responses you’ve received, and any follow-ups.

This can be done using a CRM system, or even something as simple as Google Sheets.

Remember to categorize your prospects based on their response (or lack of) to your cold emails.

For instance, you might categorize them into those who’ve responded positively, those who’ve declined, and those who haven’t responded.

This way, you can tailor your follow-ups accordingly.

The final section will focus on the do’s and don’ts of cold emailing, as well as address some frequently asked questions about cold emails.

But before we get there, let’s remember why we’re here: to take our cold email outreach to the next level.

And there’s no better way to do that than with Mailarrow, our cold email outreach software. So why wait? Sign up today!

The Do’s of Cold Emailing

Do Personalize Your Emails:

This can’t be stressed enough. Every cold email should be tailored to the recipient, addressing their specific needs and pain points. Personalization extends beyond just including their name; it involves showing that you’ve done your research and understand their challenges.

Do Follow Up:

Follow ups are crucial in cold email outreach. Sometimes, all it takes for a cold prospect not to respond is a gentle reminder. However, avoid being pushy or aggressive in your follow ups.

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Do Offer Value:

Every email should offer some form of value to the recipient, whether it’s an interesting blog post, a solution to their problem, or even just a helpful piece of advice.

Do Use a Professional Tone:

While it’s important to be friendly and approachable, remember that cold emails are a form of professional communication. Maintain a professional tone and avoid using slang or overly casual language.

The Don’ts of Cold Emailing

Don’t Spam:

Spamming your prospects’ inboxes with unsolicited emails will do more harm than good. It can damage your brand reputation and may even lead to your emails being marked as spam.

Don’t Make False Promises:

Trust is critical in any business relationship, and it starts from the very first email. Be honest and transparent about what your product or service can and can’t do.

Don’t Forget the Call to Action:

Every email should have a clear call to action. Whether it’s to schedule a call, sign up for a demo, or read a blog post, make sure it’s clear what you want the recipient to do next.

Don’t Neglect the Subject Line:

The subject line is the first thing your prospect sees, so make it count. Keep it short, engaging, and relevant to the email content.

But as we near the end, don’t forget to check out Mailarrow, our cold email outreach software that can simplify and supercharge your cold email outreach. Sign up today!

Frequently Asked Questions about Cold Emailing

How do I get good at cold emailing?

Getting good at cold emailing involves a mix of skills, including researching your target audience, crafting compelling subject lines, personalizing your emails, offering value, and following up effectively.

Also, remember to constantly track, analyze, and refine your cold email strategy based on data.

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What should not be included in a cold email?

Avoid including false promises, irrelevant information, and overly salesy content in your cold email. Also, steer clear from a generic message, instead, personalize your cold sales emails for each recipient.

Is cold emailing illegal?

Cold emailing is not illegal, but it’s subject to certain regulations such as the CAN-SPAM Act in the US.

The act outlines several rules, including providing a clear way for recipients to opt-out and promptly honoring opt-out requests.

How do you build trust in a cold email?

Building trust in a cold email can be achieved by being transparent and honest, providing value, personalizing your emails, and maintaining a professional tone.

Also, ensure your email signature includes your full name, title, company name, and contact information.

What is the best way to cold email?

The best way to cold email involves researching your target audience, crafting compelling and personalized email messages, adding value, following up, and continually refining your strategy based on data.

How many times should you cold email?

While there’s no set rule, generally, you should follow up two to three times if you don’t get a response right person. However, be respectful and don’t spam your prospects’ inboxes.

Is cold emailing still effective?

Yes, when done right, cold emailing can be a highly effective outreach method. It allows you to reach your target audience directly and can yield high response rates.

Does cold emailing ever work?

Yes, cold emailing can work incredibly well, provided it’s done correctly. Personalized cold emails that address a specific person or pain point and offer a solution can yield high response rates.

How many times should you cold email someone?

If you don’t receive a response, it’s typically recommended to follow up two to three times. However, avoid sending the same email and instead offer additional value in each follow-up.

What is the success rate of cold emails?

The success rate of cold emails can vary widely depending on various factors, including the industry, target audience, quality of your email list, and your cold email strategy.

However, a well-crafted and targeted cold email campaign can yield response rates of 15-25%.

What should be the first line for a cold call email?

The first line of a cold call email should grab the recipient’s attention and make them want to read further.

This could involve stating a surprising fact, asking a provocative question, or mentioning a mutual connection.

How do you stand out in a cold email?

Standing out in a cold email involves crafting compelling subject lines, personalizing your emails, offering value, maintaining a professional tone, and following up effectively.

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How can I improve my cold email for sales?

Improving your cold email for sales involves refining your target audience research, personalizing your sales emails more, crafting compelling subject lines, offering value, following up effectively, and continually refining your strategy based on data.

Is it appropriate to cold email?

Yes, cold emailing is a common and widely accepted business practice.

However, it’s important to respect the recipient’s wishes if they ask not to be contacted again.

What percentage of cold emails are successful?

The success rate of cold emails can vary widely, but a well-executed cold email strategy can yield response rates of 15-25%.

What is the 30 30 50 rule for cold emails?

The 30 30 50 rule suggests that 30% of your cold email success is due to targeting the right audience, 30% is due to your message, and 50% is due to your follow-up strategy.

Is cold emailing a good idea?

Yes, cold emailing can be a highly effective way to reach your target audience directly.

When done right, it can yield high response rates and generate leads.

How do you send a cold sales email?

Sending a cold sales email involves researching your target audience, crafting a compelling and personalized message, providing value, and following up effectively.

Also, ensure your email signature includes your full name, title, company name, and contact information.

Do cold emails work for sales?

Yes, when done right, cold emails can be a highly effective tool for generating leads and driving sales.

How long should a cold sales email be?

A cold sales email should be short, ideally under 200 words. Keep your message concise and focused on the recipient’s needs and pain points.

What is the best cold outreach method?

There isn’t a one-size-fits-all answer to this, as the best cold outreach method depends on your industry, target audience, and business goals.

However, cold emailing is often considered one of the most effective methods due to its directness and scalability.

This brings us to the end of our blog post. We hope these insights will help you craft more effective cold emails and boost your sales.

Don’t forget to check out Mailarrow, our cold email outreach software, to streamline your cold email process. Sign up today!

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How do I get good at cold emailing?

Getting good at cold emailing comes down to a blend of practice and knowledge.

It’s important to learn about your target audience, understand their pain points, and be able to articulate how your product or service can solve their problems.

Furthermore, good subject lines and personalization can significantly improve your cold email success.

What should not be included in a cold email?

Avoid including a sales pitch in your initial cold email. Instead, focus on building a relationship and providing value.

Also, avoid sending the same message to every recipient; personalization is key to standing out and catching the attention of your potential customer.

Is cold emailing illegal?

Cold emailing is not illegal, but it must comply with certain regulations, like the CAN-SPAM Act in the U.S.

These laws typically require you to identify yourself properly and offer a way for recipients to opt out of future emails.

How do you build trust in a cold email?

Building trust in a cold email starts with personalization and transparency. Show that you’ve done your homework on the potential client and their company, and be clear about why you’re reaching out to them.

What is the best way to cold email?

The best way to cold email is to focus on the recipient. Address them by name, mention their company name, and talk about their specific pain points.

A clear, concise message with an intriguing subject line is far more likely to get opened and responded to.

Serge Shlykov is the founder of Mailarrow. Rotterdam Business School graduate and a long-time software engineer he has been running his own agency and SaaS business before realizing how many people are struggling with cold email outreach. This made him create Mailarrow, the cold email outreach software that helps you build great relationships at scale. Find him on Twitter and LinkedIn

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