A Simple Guide to Gap Selling

Are you tired of traditional sales techniques that feel forced and impersonal? Do you find it challenging to connect with potential customers and truly understand their needs? If so, you’re not alone.

Many sales professionals struggle to bridge the gap between their product or service and the customer’s unique requirements. That’s where “gap selling” comes in—a refreshing approach that focuses on identifying and addressing the gaps between what customers have and what they want.

By delving deeper into their pain points and aspirations, gap sellin